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    Aspirin Case Summary

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    Recommendations: Datril is suggested to position Datril as the alternative to aspirin. Such a positioning will be able to attract current aspirin customers to Datril. The marketing campaign should focus on physicians‚ trade and patients. It should stress the information of little side effects compared to other analgesic medicine. Both the retail price and the trade price should be lower than Tylenol. Segmentation and targeting: Datril should target on aspirin users.  Datril potential clients

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    References: Doenges‚ M (1992). Nurse’s Pocket Guide: diagnoses‚ prioritized interventions‚ and rationales‚ (13th ed.). Philadelphia: P.A. Davis Company. Pain. November 5‚ 2013. Elselvier. Retrieved from http://www.us.elselvierhealth.com. Vallerand‚ A. (2013). Davis’s drug guide for nurses‚ (13th ed.) Philiadelphia:P.A. Davis Company. Nursing Diagnosis Acute pain related inflammation secondary to Diverticulitis m/b pt rating pain a “6” on a scale of 0-10‚ pt guarding abdomen

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    Upstar Case Summary

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    5-30 The assertions for items 1-11 are as listed below: 1. Valuation or allocation 2. Completeness 3. Existence and occurrence 4. Completeness 5. Rights and obligations 6. Completeness 7. Valuation and allocation 8. Existence and occurrence 9. Presentation and disclosure 10 Valuation or allocation 11. Presentation and disclosure 6-22 Audit evidence Bank statement sent directly to the auditor by the bank 1) directly from outsiders Creditor monthly statement obtained from

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    Tivo Case Summary

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    1) TiVo holds several competitive advantages: - Innovation: TiVo has innovated its product to provide premium service applications like HMO and unique opportunities for advertisers and networks to air "showcases" – four-six minute long commercials. - Patents: TiVo was early to the market‚ and therefore holds several significant patents that keep competitors from copying key functions of the product like optimization of disk space and scheduling. - Licenses: TiVo has a number of prominent licensees

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    Digby Case Summary

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    Analysis of Digby’s strategy In the 8 rounds of Capstone simulation‚ our team placed second among the five teams‚ our stock price was $255.52 at the end of the simulation. We did some right decisions but also made some mistakes‚ our analysis is as follows: Round 1: Five teams all started with the same situation‚ we didn’t know other team’s strategy‚ so we simply forecasted that our market share will be 20%‚ our strategy is a little conserved. R&D: We made a mistake in R&D because we used the

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    Aristocrat Case Summary

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    The modern gaming equipment manufacturing industry has altered dramatically over the last three years as mergers and acquisitions has diminished the number of competitors. After the consolidation of the industry‚ Scientific Games and IGT rose to the top of the food chain and became the leading competitors of Aristocrat (1). Based on industry news‚ one significant competitive advantage that Aristocrat holds over the key players is the ability to not implement cost cutting measures like IGT and Scientific

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    Verizon Case Summary

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    On Monday July 25th Verizon announced its $4.83 billion acquisition of Yahoo’s core business. A preliminary analysis shows that the combined firm would breakeven in about 4 years on a margin basis. What’s more‚ this doesn’t even take into account three factors. First‚ digital ad revenues are growing quickly. They are expected to grow 15% this year and another 11% the following year according to eMarketer. Though challenging the two elephants in the room – Google and Facebook – will be difficult

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    Castaneda Case Summary

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    On Friday‚ 1-15-2016‚ I‚ Investigator Torres‚ met with Human Resource Generalist Ms. Marisol Castaneda at Yamaha Motors Corporation at 6555 Katella Ave.‚ Cypress‚ CA 90630. After a brief discussion‚ she agreed to provide a recorded statement. The details of the recorded statement are as follows: Ms. Castaneda has been the Human Resource Generalist for Yamaha Motors Corporation for approximately ten years. On 11-24-2015‚ Ms. Castaneda stated she conducted a follow up on an email she received from

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    Gamestop Case Summary

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    Gamestop is a public traded organization that sell product offerings of video games‚ hardware‚ software usually from many of it brick and mortar retail stores. The organization generated much success in its early years of doing business‚ but due to changes in technology its market is reaching its maturity level. Many of the product offerings of Gamestop can be purchased on digital platforms such as Amazon. With these industry changes Gamestop has seen dramatic changes in its competitive landscape

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    Harassment Case Summary

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    On April 15‚ 2016 at approximately 0405 hours‚ I was dispatched to 977 Patton St for a report of harassment. Upon arrival‚ I spoke to Diane Darecangelo (reporting person) who stated that her neighbor Anthony Wright (suspect) used offensive coarse language towards on her and yanked her head phone out from her hands on April 11‚ 2016 over four dollars she owed him. Darecangelo stated that Wright’s behavior was alarming to her and that she wanted to file a police report because there was no reason

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