os t rP CASE: HR-1A DATE: 1995 (REV’D. 04/05/06) SOUTHWEST AIRLINES (A) yo “The workforce is dedicated to the company. They’re Moonies basically. That’s the way they 1 operate.” —Edward J. Starkman‚ Airline Analyst‚ PaineWebber op Ann Rhoades‚ vice president of people for Southwest Airlines‚ was packing her briefcase at the end of a 17-hour day. Tomorrow was an off-site meeting with the top nine executives of Southwest Airlines. The agenda for the meeting was to review
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Kitchen Best: Ethics when Doing Cross-Boundary Business in Southern China Case Summary Brief background and context: Kitchen Best is a Hong Kong-based electrical-appliance company founded by Chan Dong-hwa‚ who ran business with a paternalistic style. The company has a manufacturing facility in Guangdong and sells its wares to customers around the world. Henry Chan‚ the newly appointed CEO‚ has ambitious plans for business. He brought a more Western style to company and aimed to double the company’s
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In David Mayhew’s article: “The Electoral Incentive‚” Mayhew argues that congressmen are consistently doing things everyday throughout their time in office so they can be reelected (Mayhew‚ 1974‚ pp. 137). However‚ Mayhew goes on to say‚ there are three main functions congressmen must follow if they want to be successful at reelection. The three functions he expresses is advertising‚ credit claiming‚ and position taking (Mayhew‚ 1974‚ pp. 137-139). Advertising is the idea that Congressmen must notify
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Nike Basketball Shoes: The Best for the Best In 1917‚ Chuck Taylor was the first to introduce the world to a shoe developed specifically for basketball; the Converse All-Star. They were all black‚ with a rubber sole and a canvas body that laced up over the top of the ankle. It’s hard to believe that for the next fifty years this basic design would be renowned as the world best basketball shoe. By the time the 70’s rolled around‚ Converse developed a slightly more modern version of their
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all Japanese manufactures to capture western market. The theoretical approach of human resource management now taking consideration in context of taking competitive advantage of organization this led to how an organization use their technical and best human resources to compete the current market scenario. Faculty and alumni of Harvard business school first proposed the model of HRM which was known as the Harvard Model of HRM. This was first time then intellectual think to consider HRM for management
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How to Be a Great Friend Do you want to be a good best friend but don’t know how or where to start that perfect friendship? Have you fallen out with your best mate and want to prove how nice you can be if they’ll forgive you? Be your own best friend first. Learn how to respect yourself. If you can’t respect yourself‚ then you can’t respect others. Decide what boundaries are important to you and respect them. Not only is this healthy for you‚ but you’ll also get enough practice and experience so that
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Chapter 16 Financial Distress‚ Managerial Incentives‚ and Information 16-1. Gladstone Corporation is about to launch a new product. Depending on the success of the new product‚ Gladstone may have one of four values next year: $150 million‚ $135 million‚ $95 million‚ and $80 million. These outcomes are all equally likely‚ and this risk is diversifiable. Gladstone will not make any payouts to investors during the year. Suppose the risk-free interest rate is 5% and assume perfect capital markets.
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Adaptability: The New Competitive Advantage: This article was about how increasingly important it is for companies to be fluid and open in their company structures if they want to be successful in the new business age. Several key points were highlighted: the ability to read and act on signals‚ the ability to experiment‚ the ability to manage complex multicompany systems‚ and the ability to mobilize. This article started off by emphasizing how volatile and unpredictable any company in any
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True Earth 1. Wheeler’s primary choices were between targeting the general audience of all men and women over the age of 34‚ and specifically targeting the high value 18-34 year old women. The upside of taking a generalist approach is that it would be safe. There was already evidence that the 1.0 neilson rating was coming from an audience of women 34 and up. However‚ there are many downsides to this strategy. The primary downside is that men only made up 39% of the viewership‚ yet by targeting
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Will case study: Nintendo’s 2 game platforms (handheld DS lite & the Will: 17-generation video game console) Market value: > 10 billion dollars. Competitors: Sony’s PS range & Microsoft’s Xbox 360 Key success: (1) Innovative Features: 1) wireless controller (the Wii remote) handheld pointing device/detect movement in 3 dimensions; 2) WiiConnect: receive message & upload over the Internet; (2) Segmentation Strategy: aimed at a different target audience: underserved segments (more women and families)
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