Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population that is large‚ heterogeneous‚ largely English
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INTRODUCTION As a part of the MBA programme‚ I have undertaken Project Work i.e.an Organizational Study of State Bank of Mysore‚ which I completed as per the requirements of the organization as well as project rules. This internship did enable me to understand the nuances of the service sector and get an on-hand experience of application of theoretical knowledge. In fact it gave me a look-through to gimmicks of the game and assured me of the fact that „Business is
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Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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http://www.indiamart.com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps
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Economies of scale The long run – increases in scale A firm’s efficiency is affected by its size. Large firms are often more efficient than small ones because they can gain from economies of scale‚ but firms can become too large and suffer from diseconomies of scale. As a firm expands its scale of operations‚ it is said to move into its long run. The benefits arising from expansion depend upon the effect of expansion on productive efficiency‚ which can be assessed by looking at changes in average
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Contents INTRODUCTION Excel Pountry & Meat Sdn Bhd (EPM) which is small & medium sized enterprise (SME) was a subsidiary of PCK Holding and located in Kluang‚ Johor. EPM was established in 1998 with initial capital of RM 3.6 million and main business is to carry on chicken farming and supply of whole chickens to various outlets in Malaysia. Starting with 20 employees‚ EPM now had more than 200 employees and become amongst top 5 chicken suppliers in the mid-tier producers in the country
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To make cleanliness commonplace‚ to lessenwork for women‚ to foster health and contributeto personal attractiveness‚ that life may bemore enjoyable and rewarding for the peoplewho use our products. William Hesketh Lever Doing well and doing good LIFE CYCLE •The course of a products sales and profits over its lifetime is called theproduct life cycle. •PLC shows the stages that products go through fromdevelopment to withdrawal from the market. •Product Life Cycle (PLC): –Each product may have
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Chocolate Industry in India OBJECTIVES * To understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated
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Accounting Information Systems FINAL STUDY Chapter 7 The accounting cycle begins with a transaction by the customer to purchase a product and ends with the closing of accounts for the next period in the accounting cycle The methods for accounting for the accounting cycle are through Journals‚ Ledgers and Trial balances and financial statements. AIS use numeric or alphanumeric codes to record‚ classify‚ store and retrieve financial data There are 4 types of codes they are Mnemonic codes‚ sequence
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MB0047 MANAGEMENT INFORMATION SYSTEM Assignment Set 1 Q.1 What is MIS? Define the characteristics of MIS? What are the basic functions of MIS? Give some Disadvantage of MIS? Ans.: A management information system (MIS) is a system that provides information needed to manage organizations effectively. Management information systems are regarded to be a subset of the overall internal controls procedures in a business‚ which cover the application of people‚ documents‚ technologies‚ and procedures used
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