premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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[pic]Multifactor Leadership Questionnaire Instructions: This questionnaire provides a description of your leadership style. Twenty-one descriptive statements are listed below. Judge how frequently each statement fits you. The word “others” may mean your followers‚ clients‚ or group members. KEY: 0 = Not at all 1 = Once in a while 2 = Sometimes 3 = Fairly often 4 = Frequently‚ if not always I make others feel good to be around me. 1 2 3 4 I express with a few simple words what
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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000 to 300‚000 □ 300‚000 to 500‚000 □ Above 500‚000 1. Do you have a mobile telephone handset? : □ Yes □ No 2. Which of the brands below do you have? : □ Nokia □ Samsung □ LG
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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QUESTIONNAIRE ANALYSIS We created a questionnaire for our target audience (males and females aged 16-25) in order to get some information about what they would like in his/hers perfume/aftershave. CLOSED QUESTIONS 1. 2. 3. 4. 5. 6. OPEN QUESTIONS 7. Would you like the image to be indoors or outdoors? Why? Over
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Electronic Questionnaires for Investigations Processing (e-QIP) Investigation Request #9991746 for Applicant SSN 589-98-3345 Page 1 of 24 Archival Copy Electronic Questionnaires for Investigations Processing (e-QIP) Investigation Request #9991746 ARCHIVAL COPY - RETAIN FOR YOUR RECORDS The information contained in this document represents data submitted by Lilly Aguiar (Applicant) for the e-QIP Investigation Request #9991746. Applicant certified the accuracy of this information at 2011-04-12
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THE TRAINING EFFECTIVENESS QUESTIONNAIRE S.No. Question Not at all true A little true Some What true True to a great extent Very true 1 Induction training is given adequate importance in your organisation. 2 Induction training is well planned. 3 Induction training is of sufficient duration. 4 Induction training provides an excellent opportunity for newcomers to learn comprehensively about the organisation. 5 The norms and values of the company are clearly explained
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QUESTIONNAIRE “A study to assess the newspaper subscription potential among students of Desh bhagat University” Q1. Are you aware of different newspapers available in your locality? Yes No Q2.Which newspaper do you prefer read the most? TOI Hindustan Times Daily Mail Economic Times Business today Dainik Bhaskar Others Q3.What is the pattern of your Readership per day as far as newspapers are concerned? More than one newspaper
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