Express Rail Link Decision-making Power‚ is the ability to achieve a desired outcome. In the issue of the Express Rail Link‚ the government’s actions can fully reflect the power as decision-making. Guangzhou-Shenzhen-Hong Kong Express Rail Link is one of the important infrastructure projects planned by the Guangdong Provincial Government and the Hong Kong government. During the process of planning‚ power of the Hong Kong Government- the Transport and Housing Bureau had already been existed. It made
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to help Airborne Express with its strategy formulation and implementation. Statement of the Problem and Objective Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries. Objective: To become one of the top three companies in the express carriers industry. Alternative Courses of Action ● Not compete with established competitors like FedEx and UPS‚ and stress the reliability of its delivery schedules. ● Expand Airborne Express ’ business globally
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AIRBORNE EXPRESS: THE UNDERDOG CASE STUDY QUESTIONS 1. Analyze the United States small package express delivery industry in the 1990’s using the Porter’s Five Force Model. Rate each of the five forces as either weak‚ moderate‚ strong or fierce. Justify your rating by using two factors under each force and describing how these factors affect the strength of the force. The Bargaining Power of Buyers The bargaining power of the buyer was somewhat moderate-to-slightly strong due to the
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relationship between external equity in discussing pay versus benefits‚ and also to investigate the best compensation package (with special focus on external market competitiveness and internal equity) that will be of benefit to recruit and retain productive and motivated staff members. Key words: external equity‚ compensation‚ internal equity‚ motivation CHAPTER ONE 1.0 LITERATURE REVIEW 1.1 Equity Theory Basically‚ employees
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Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Case Study 1 Hanqing Zhao (Bill) Martin Jiles‚ Executive Director of Express‚ was leading Express for 8 years. He had set up the “can-do” culture and the results-oriented management style to help this company achieved many goals and affect Express in many aspects. Such as the “can-do” attitude played an important role in installing MIRS computer system‚ which was widely refused to use in the country because it was hard to do. However‚ although Jiles had confidence in his culture‚ it seemed that
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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Introduction Federal Express main products are delivering packages to widespread locations within a short time. In this case study‚ we would focus our discussion on its most profitable services‚ i.e. Priority One‚ Standard Air Service‚ and Courier Pak (Table 1). Federal Express Product FedEx specializes in guaranteed overnight delivery of high-priority packages‚ documents‚ and heavy freight. How does Courier Pak fit in Federal Express? For services users Courier Pak is a guarantee overnight
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How and why has the structure of the express mail industry changed? As express mail has become more commonplace it has become increasingly difficult for companies to maintain revenue growth. The top three companies serve over 85% of the market and competition is fierce. In addition‚ six second-tier players were hungry to make inroads and competition from the Post Office and even e-mail made prospects for large increases in volume unlikely. Investments in overseas markets mostly failed to pay-off
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