Business Writing Portfolio Introduction: A portfolio is a collection of evidence that represents achievements and learning within a module‚ course or a program of a study. This portfolio that am going to write is about Business Writing course that I’m taking in this semester. As all other students who took Business Writing‚ it ’s about understanding the audience; in this course I have learned that our goal is to adapt our message to fit the audience ’s needs‚ goals and interest. This
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established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising themes. These changes are typically aimed at the repositioning of the brand/company‚ sometimes in an attempt to distance itself from certain negative connotations of the previous branding‚ or to move the brand upmarket. However‚ the main reason for a re-brand is to communicate
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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Portfolio Performance evaluation & Analysis Portfolio Management(F-407) Submitted to: Pallabi Siddiqua Assistant Professor Department of Finance Faculty of Business Studies University of Dhaka Submitted by: Gazi Afsana Roll: 15-252 4th year 2nd Semester Department of Finance Faculty of Business Studies University of Dhaka Date of submission: January 13‚ 2013. Letter of transmittal Date Mrs. Pollobi siddiqua Lecturer‚ Department Of Finance‚ University
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Patagonia Brand The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. To discuss and examine possible changes to Patagonia’s product‚ pricing‚ placement‚ and promotion. Marketing Mix Analysis Overview Patagonia‚ Inc. is a Ventura‚ California based clothing company‚ focusing on outdoor clothing. The clothing is focused on outdoor environmentalists who are willing to pay a premium for the Patagonia brand name and ethic.The company is accociated
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Sections 3/4 – Solution to Exercises 3.2. Suppose you own a portfolio of two zero-coupon bonds‚ one maturing in three years and one maturing in five years. Both have a face value of 100 euro. The three year rate is currently 3% and the five year rate 4%. What is the value of your portfolio? What is its modified duration? What is the sensitivity of the portfolio value to one basis point increase in each of the time buckets? What is the present value of a basis point? After some up-beat economic
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Portfolio Optimization A Selection of Stocks from the Heng Seng Index 17 August 2012 Introduction A typical investor purchases an asset with the hope that it will generate income or appreciate in the future. Given the plethora of choices in the market‚ a rational investor would choose an investment with the highest expected return. The Hong Kong Stock Exchange is the sixth largest stock exchange in the world with 1‚477 listed companies and a combined market capitalization of HKD 17 trillion
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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Reflective Portfolio Table of Contents 1.0 Introduction 2 2.0 Intrapersonal Effectiveness 2 2.1 Jackson’s Learning Style Profiler 2 2.1.1 Goal Oriented Achiever 3 2.1.2 Emotionally Intelligent Achiever 4 2.2 Personal Developments 4 2.3 Social and Cultural Considerations 4 3.0 Interpersonal Effectiveness 5 3.1 Belbin’s Self Perception Inventory 5 3.2 CATME Analysis 6 2.3 Personal Developments 7 3.4 Social
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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