PROJECT REPORT ON SUPPLIERS OF SCHOOL SHOES OF LIBERTY Submitted to: MARKETING DEPARTMENT Liberty Puram‚ Kutail In Karnal District Submitted By: Aarti Sandhu MBA 2nd Year Submitted by: Aarti Sandhu MBA 2011-2013 JINDAL GLOBAL BUSINESS SCHOOL Mentor: Mr. Amit Arora Marketing & Sales Manager Marketing Department Liberty Shoes limited ACKNOWLEDGEMENTS:
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Industry Surveys Apparel & Footwear March 4‚ 2004 CURRENT ENVIRONMENT..................................................................1 Marie Driscoll‚ CFA Apparel Analyst Yogeesh Wagle Footwear Analyst A $500 million opportunity in women’s better apparel More changes to follow The end of quotas and tariffs Summary of overall environment Consumer confidence on the rise Apparel sales decline eases In search of style Footwear sales step down Industry outlook brightens INDUSTRY PROFILE
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Background Nowadays‚ the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012)‚ the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports‚ and large internal manufacturers‚ wholesalers‚ and retailers who outsourcing to countries which have large amount of low-cost labors‚ especially in Asia‚ such as China‚ Indonesia‚ Thailand‚ India‚ and Vietnam. And the US footwear industry probably
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............................................................................ 3 2.2 Industry Profile............................................................................................................... 4 2.3 Leather‚ Leather Goods and Footwear for Domestic and International Market ............ 6 2.4 Value Chain Maps of Leather and Leather Sub-sectors................................................. 7 2.5 Description of Actors .........................................................
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Chapter: 01 (Introduction) 1.1 Background APEXADELCHI FOOTWEAR LIMITED. The history of Apex is not very old. Still it is one of the oldest Footwear and Leather Company in Bangladesh. The company was established in 1990 as a proprietorship company at Hazaribagh in Dhaka. In the very beginning‚ it used to operate as leather production from rawhide and exporting. From the year 1993/94‚ the firm started to deal as foreign buyer’s representative and leather chemical distributor .All functions of
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Brand Inventory Report – Nike Footwear MAR6816 – Advanced Marketing Management Summer 2015 2-Year Internet MBA University of Florida Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren Lupo Ken Oliveri NIKE BRAND HERITAGE Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman‚ a track and field coach‚ and Phil Knight‚ middle-distance runner‚ from University of Oregon‚ created
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Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities‚ hiking‚ outdoor activities and other athletic and recreational activities -Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011 -materials Nike flywire‚ Current Marketing Situation: Segmentation: - Nike athletic footwear line segments to anyone
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Case Study – VANS – Skating on Air 1a) What were some of the key characteristics of Van’s earliest customers in the 1960’s and 1970’s? Some of the key characteristics of Van’s customers are teenagers who needed strong and durable footwear for their rough sports like skateboarding‚ people who needed customized shoes sizes due to various width and lengths of their feet‚ people who just simply want a shoe customized to their style and liking‚ and schools that needed shoes that could match the school
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BSG 507 Prepare a statement of cash flows (using the indirect method) for the Midland Manufacturing Corporation for the year ending December 2010‚ based on the following comparative balance sheets. Midland Manufacturing Corporation Comparative Balance Sheets (in Millions of Dollars)* December 31‚ December31‚ 2009 2010 Assets Current assets: Cash $ 4.9 $ 0.8 Accounts receivable‚ net 7.2 7.5 Inventories 13.8 14.5 Total current assets
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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