BUSINESS LEVEL STRATEGIES Business strategies are the course of action adopted by an organization for each of its businesses separately‚ to serve identified customer groups and provide value to the customer by satisfaction of their needs. *Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy:
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Task 1 Introduction to the promotional mix Every business will require the use of a promotional mix as without this you could have the best product at the best price but you will never generate any sales. Businesses need to make use of various above and below the line promotions to sell their products. (I have found a quote that backs up my views on the promotional mix and gives another basic insight for its implicational meaning) (The combination of personal selling‚ public relations‚ advertising
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. Using two specific examples‚ explain how to choose the most appropriate method of communication to meet your needs and the needs of others. 3. Describe at least two ways of actively listening. • Be in an environment that minimises distractions. If you are discussing something particularly detailed‚ a quiet interruption-free office may be needed. • Make sure you have enough time to receive the information. • Look at the speaker and actively listen to what they are saying
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organisations First Business : Goldthorn Dentist | Second Business : Tesco | The first business that I have chosen is Goldthorn Dental Practice. This business is set out as a flat structure organisational structure. This means that the business only has two levels to it. At the bottom of the structure there are all the Dental assistants‚ receptionists and cleaners. The high level of the structure is the dentists‚ because they are the most important. | The second business I have chosen is Tesco
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Tasks to do in Business Unit 12: M1 M2 Unit 13: M1 M2 Convenience Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. Reach By marketing on the Internet‚ you can overcome barriers of distance. You can sell goods in any part of the
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is still successful it will succeed. An example of this is PepsiCo using their logo on their lesser brands. Market Penetration Involves increasing sales in existing products within an existing market. There is a usually a low risk element as the business is usually experienced. An example of this is a Fredo chocolate bar increase their prices. Brand positioning This is how a product is viewed by the consumer in relation to their rivals in the market. An example of this is food in Tesco might be seen
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They are also less susceptible to competition and more willing to pay higher prices. All of these business benefits mean the company has much better ability to remain viable and successful as long as it retains the marketing concept. Financial Performance There have been positive relationships found between market orientation and a range of financial performance measures including business profitability‚ operating profits‚ profit-sales ratio‚ cash flow‚ return on investment‚ return on assets
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help support businesses to run. I will give a list of companies that support with transport‚ manufacturing businesses‚ suppliers‚ IT business‚ financial services and marketing and advertising agencies. I will also give a brief description of how they support my retail business which is Tesco. In order for Tesco’s business to run successfully‚ they rely on other business for support. This is maybe because Tesco will not have staffs that are able to provide like other retailers. Tesco rely on other
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A business organisation will have to deal with a lot of documents every day. Different businesses will deal with more documents than others but most will have to write letters and reports‚ send emails‚ create meeting agendas and produce and order list of what they want from suppliers. Businesses will have to write back to people with concerns or complaints to make sure the customer is happy‚ they will have to give information to people outside the business and also may have to give important information
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Learner name Assessor name Saung Thet Zune Soe Daw Mu Mu Theint Date issued Completion date Submitted on 9.3.2014 3.5.2014 3.5.2014 Qualification Unit number and title Edexcel BTEC Level 7 Diploma in Strategic Management and leadership (QCF) Professional Development for Strategic Managers Edexcel BTEC Level 7 Diploma in Strategic Management and leadership (QCF) Assignment title Professional Development for Strategic Managers In this assessment you will have opportunities to provide evidence
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