P3 Compare the way in which at least two organisations of your choice apply the marketing mix (7P’s) to the marketing planning process to achieve business objectives. • Definition of Marketing Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the
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Unit 7 P1 Direct costs A cost that can be directly related to producing specific goods or performing a specific service. For example‚ the wages of an employee engaged in producing a product can be attributed directly to the cost of manufacturing that product. Variable costs Variable costs means the cost of production (cost of labour‚ material or overhead) that change according to the change in the volume of production units. Combined with fixed costs‚ variable costs make up the total cost of
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Assessment tool 2 (AT2) :Written/ Oral questions 1. Identify and describe three strategies you can use to manage your time. 1. Write a (to do) list. By writing a daily/weekly/monthly to do list will help organise and remind you of what needs to be done for whom and by when. No one’s memory is perfect and when under stress with competing demands‚ it is conceivable to forget things. The list will help you set out your time in priority order and organise consecutive activities so you are
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of fitness against normative data. M4 Compare the fitness test results to normative data and identify strengths and areas for improvement. D2 Analyse the fitness test results and provide recommendations for appropriate future activities or training. UNIT 7 The six fitness test were carried out on Rafael‚ who is a sixteen year old boy who enjoys playing football and volleyball. Rafael plays football for a local team‚ Corfe Mullen. In his spare time Rafael enjoys playing football with his friends and
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Unit 12- Internet Marketing P6 Globalisation is the process by which the world is becoming increasingly connected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are multinational organisations with businesses in many countries. Even though globalisation is helping to create more wealth in developing countries it isn’t helping to close the gap between the world’s poorest countries and the world’s
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electronic customer Relationship management (ECRM)‚ which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost‚ And sales‚ instantly millions of people can have access to company/business‚ its products Or services‚ you can do this at any time anywhere in the world. Normally communication Would be done by e-mail reducing cost in telephone calls. This benefits not only businesses That doesn’t have to spend a lot of money on traditional
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Foundation At a foundation level these sessions for sports development programmes are aimed at primary school children or complete beginners. They will start of learning the basic rules and skills that will help them to incorporate this in different sports such as catching and throwing. At this stage in the programme it is more about the children having fun so that they will return again. Participation This level is not as easy as to define as the others as there are a variation of schemes that
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In this task I am being asked to explain the challenges of globalization for a selected business when they are using the Internet as a marketing tool. I have decided to use New Look as my selected business. Globalization can be summarized as the process that an organization starts to integrate on a global scale. When it comes to online marketing there are many risks an individual can face when it comes to purchasing online. As this generation is all about technology most things that are set
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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Queensmead School BTEC Level 3 Subsidiary Diploma in Business Unit: 3 Introduction to Marketing ( Pass criteria) HELPSHEET Task (P2) Describe the constraints and limitations under which marketers operate‚ making use of examples to explain your point. Grading Tip: Try to find examples where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. Breakdown of task: With
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