LESSON 1. MASS COMMUNICATION AND CULTURE PRELIM Period‚ HAU What is Mass Communication? “Does a fish know it’s wet?” influential cultural and media critic Marshall McLuhan would often ask. The answer‚ he would say‚ is “No.” The fish’s existence is so dominated by water that only when water is absent is the fish aware of its condition. So is it with people and mass media. The media so fully saturate our everyday lives that we are often unconscious of their presence‚ not to mention their
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MANAGERIAL COMMUNICATION FIRST MODULE LECTURE NOTES Faculty name: SHINOS P.M SYLLABUS Principles of communication – Types of communication – Methods and media of communication – Process of communication – Barriers to communication – Strategies for improving communication effectiveness. REFERENCES: Business communication by M.K .Sehgal and Vandana Khetarpal Business communication by R.K.Madhukar Business and administrative communication by Kitty.O.Locker and Donna S Kienzler INTRODUCTION
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Q-1 On the basis of your reading of book “Media effect” explain and elaborate the theory of agenda setting. Also highlight the agenda setting role of media with examples from Pakistani setting. Introduction: This theory puts forth the ability of the media to influence the significance of events in the public’s mind. The media set the agenda for the audience’s discussion and mentally order and organize their world. The theory is consistent with a "use and gratification" approach. McCombs and Shaw assert
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Communication is a sharing of meaning through the transmission of information via mutually understood signs. Communication has been called the transfer of meaning from one mind to another. It is the mutual exchange of understanding‚ originating with the reciever. Meanings exist in the human mind‚ they cannot be shared or communicated except through some external vehicle that codify meaning. All forms of communication can be categorized as either verbal or nonverbal. In turn‚ both verbal and nonverbal
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Advanced Communication Credit Units: 1 Course Code: to be decided later Course Objective: The Course is designed to enhance vocabulary skills and make students fluent‚ thereby improving receptive and expressive skills. Prerequisites: NIL Course Contents / Syllabus: Module I Fundamentals of Communication 30% Weightage Role and Purpose of Communication‚7 C’s of
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Ministry of Science and Education of Ukraine Kharkiv National University of Economics Department of Foreign Languages Public relations: an essential part of communication and business systems Contents: Introduction……………………………………………………………………….4 Part 1 Conception of public relations………………………………………………....5 1. History of development……………………………………………………….5 2. Definition of public relations……………………………………………….…6 3. Main objectives and goals of PR……………………………………………
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Lesson Two – Part Two Communication Lecture Outline • What is communication? • Types of Communication Skills • Written communication • Report writing • Contents of the report • Communication across the business • C Communication responsibility i ti ibilit • Presentation skills • Dealing with the audience Communication 2 What is Communication? Communication is a key management skill. Following six skills are basically considered under communication skill. 1. Listening skills 2. Questioning
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Chapter 1: Communication in the workplace 1. In every organization‚ workers receive and send information daily. The flow of this information should be ____________. A)upward and downward x B)downward only C)upward only D)external only 2. When we consider the communication activities of an organization from an overall point of view‚ the activities fall into three broad categories. A)electronic‚ face-to-face‚ and internal
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Communication Communicating - or getting our message across - is the concern of us all in our daily lives in whatever language we happen to use. Learning to be better communicators is important to all of us in both our private and public lives. Better communication means better understanding of ourselves and others; less isolation from those around us and more productive‚ happy lives. We begin at birth by interacting with those around us to keep warm‚ dry and fed. We learn very soon that the
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1. Communication. 1) How is information spread within a company? Information spread due to internal and external channels within a company. 2) Which internal and external channels of communication are used? What are their tasks? There are two types of communication channels: internal and external. Intranet is one of internal channels that is used to spread information within a company due to internal websites only accessible by employees. Next channel‚ that can be both internal and external
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