Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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Use Office Equipment 1.1 Identify different types of equipment and their uses 1.2 - Describe the different features of different types of office equipment At K training‚ the office equipment mainly used by the staff are the computers‚ photocopier‚ printers and the telephone. Computer In my work placement‚ I use the computer to email clients and other companies’ information‚ use Microsoft Word to create documents and certificates for the clients‚ enter and update information on to databases
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Las Vegas: What’s Not Happening in Vegas When you hear someone mention Las Vegas‚ what comes to mind? Sin City? Wholesome entertainment for the entire family? An indulgent luxury vacation? Or perhaps a value-oriented reward for hard-working Americans? If you answered “all of the above‚” you wouldn’t necessarily be wrong. The truth: All of these have been characteristics associated with Las Vegas over the years. In recent times‚ the Las Vegas Convention and Visitors Authority (LVCVA) fielded
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Strategies on Sustainable Development of Chinese Hotels under the Globalization Abstract This paper discusses the strategies on the sustainable development of Chinese hotels under the globalization. These strategies will be based on environment‚ technology and service quality. To speed up the development of Chinese hotel industry and to keep it more healthy and sustainable‚ the environment factor seems to be particularly important. Nowadays‚ it really becomes a trend that more and more consumers
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Strategy is determining where you are now‚ where you want to go‚ and how to get there. It’s the art of developing and implementing specific actions and decisions that will help a business to achieve goals and objectives as set out by the owners. Through the strategy process the overall direction of the company is set including opportunities and threats in the outside world and the internal strengths and weaknesses of the business. The aim of a business strategy is to ensure that the threats posed
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as an administrative function and ignore the need and opportunity to align it with its strategic plans. The irony with HR being left out of strategy planning is that by its nature‚ HR is about people‚ which is the core of an organization and its strategic plan. It is hard to measure HR success and thus it is considered “soft” and not important in the strategy development. In contrast to the HR administrative function‚ strategic HR practices are more contemporary concepts. A definition of strategic
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First 400-Hour Report This report views the my first experience and evaluation as a front office intern at Traders Hotel Yangon which is a chain hotel of Shangri- La resorts and hotels. As a front office intern‚ I have to rotate among 7 departments of the front office including the operator department‚ business center‚ Traders Club Lounge department‚ Mini Mart‚ Concierge‚ Reception and finally Guest Relation Officer Department. My internship period was 2 months so I was assigned at one department
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and "Delicious and Refreshing". After years of globalization and brand building‚ Coca-Cola proudly pronounces its Mission Statement "The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business". And their goals: The basic proposition of our business is simple‚ solid and timeless. When we bring refreshment‚ value‚ joy and fun to our stakeholders‚
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among the first companies to provide its customers with the next level of industry-standard Pentium processor power‚ while many vendors are still struggling to broaden their processor-based product lines. Dell ’s unique ability to take a market strategy position during important technology transitions because of its build-to-order manufacturing process. This build-to-order approach allows the company to maintain low inventory levels and integrate emerging technologies into systems. Today ’s customers
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