International Journal of Decision Support System Technology‚ 2(3)‚ 1-15‚ July-September 2010 1 Examining the Implications of Process and choice for Strategic decision Making Effectiveness Paul L. Drnevich‚ The University of Alabama‚ USA Thomas H. Brush‚ Purdue University‚ USA Alok Chaturvedi‚ Purdue University‚ USA AbStrAct Most strategic decision-making (SDM) approaches advocate the importance of decision-making processes and response choices for obtaining effective outcomes. Modern decision-making support
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STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no
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Course : MKT 420 Chapter 4 : Consumer Markets and Consumer Buyer Behavior Question 1 How might a marketer influence a consumer’s information search through each of the four information sources discussed in the chapter? A marketer might influence a consumer information search through several information sources include personal sources (family‚ friends‚ neighbors‚ acquaintances)‚ commercial sources (advertising‚ salespeople‚ dealer Web sites‚ packaging‚ displays)‚ public sources (mass
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The customer as co-producer Solveig Wikström - School of Business‚ Stockholm University‚ Stockholm‚ Sweden Introduction A look at what is happening in the world of business today shows that the focus of business development is now gradually moving away from products and factories. Instead‚ interest is concentrated on the various processes taking place around the customer. This orientation is not new. Concepts such as “customer orientation”‚ “close to the customer”‚ “customer segmentation” and
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MBA ProMA Customer Analysis‚ Buying Behavior and Segmentation Professor Hossein Dadfar Customer Analysis What do you need to know about your customers? Professor Hossein Dadfar 1 What you need to know Who buys the product / service Who uses the product / service What customers buy How they use the product/services Where customers buy When customers buy How customers choose Why they prefer a product How they respond to marketing programs Will they buy it (again)? Dadfar
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diversity‚ customer behavior‚ customer loyalty‚ and exceptional service. Looking back I have learned that customer comments‚ whether they are good or bad‚ should always be taken into consideration‚ addressed and handled appropriately. By recognizing these comments I noticed that they can provide insight to the thought process of the customer and in turn could help improve not only the customer service department but the product as well. The success of a company relies on the customer. Satisfied customers
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Introduction: "The customer is always right" is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the life blood for any business. Understanding the importance of good customer service is essential for a healthy business in creating new customers‚ keeping loyal customers‚ and developing referrals for future customers Important of Customer Service: Customer service is important because customer service does more than simply provide a means
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Customer Lifetime Value (SMALL BOOK 167-177) * Customer lifetime value (CLV)‚ is the net present value of the cash flows attributed to the relationship with a customer. * The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction‚ rather than on maximizing short-term sales. * Two approaches to CLV: * Disaggregate (“spreadsheet”)– Complex and cumbersome‚ but allows you to build in any assumptions
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4DEP (HR) ACTIVITY 1 The Human Resources Profession Map (HRPM) consists of 2 core professional areas‚ 8 professional areas and 4 professional competence bands. Core Areas: Insights‚ Strategy and Solutions & Leading HR Insights‚ strategy and solutions are focussed on development within an HR organisation‚ such as to foresee any problems that may arise and to put solutions in place. The HRPM has been designed to assist all HR professionals in any business however large or small. Leading
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Esther Olayinka Ogbonnikan JOB SATISFACTION AND EFFICIENCY AMONG HOTEL WORKERS Case Study of Giant Star Hotel Lagos‚ Nigeria Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Tourism March 2012 CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Date March 2012 Author Esther Olayinka Ogbonnikan Degree programme Degree Programme in Tourism Name of thesis JOB SATISFACTION AND EFFECIENCY AMONG HOTEL WORKERS: Case Study of Giant Star Hotel
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