CABO SAN VIEJO: REWARDING LOYALTY - Ankita Singh CONSTRUCTING CUSTOMER LOYALTY PROGRAM: We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows: STEP 1: PRESENT SITUATION ANALYSIS & GAP ANALYSIS Before we suggest a customer rewards or loyalty program‚ it is important to understand what is the company’s long term vision‚ For whom this program is to be implemented i.e. who are the company’s best customers‚ what are their needs and expectations‚ the
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The characteristics for the Cabo San Viego’s customer base are they are mostly female‚ wealthy‚ and older in age. Accommodations and services could be over $600 so more wealthy people were coming and woman are more self conscience of their body image‚ which Cabo strives to improve. Cabo wants to prove that their resort could make someone live a better and healthier life and tried to target anyone that wanted that as a goal. The customer base is pretty healthy with a lot of return customers‚ but
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Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Cabo san viejo – rewarding loyalty? Cabo san viejo is currently facing a problem of increasing competition and customer retention. To solve this‚ there is a dilemma of adopting a loyalty program or not. However our mission is only to meet competition and increase sales and not to resort to loyalty programs. We considered the following factors before deciding against choosing a loyalty rewarding program. facts In a survey‚ of 2500 Americans nearly 50% of the loyalty program members said that
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Harvard Business Case Cabo San Viejo: Rewarding Loyalty 1. What are the characteristics of Cabo San Viejo‘s customer base? In general the customer base in summer differs slightly from the one rest of the year due to reductions in price to maintain optimum occupancy levels. 70% to 80% of the guest are female‚ affluent and middle-aged. 82% of the guests base have a household income of over $150K‚ however‚ in winter the percentage of guests with HHI > 150K drops to 59%. Palm Springs summer
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The time I went to cabo San Lucas Mexico There once was a time that I went to cabo San Lucas Mexico with my family. The reason that this trip was so special too was because I got to spend a whole week with my grandparents‚ aunts and uncles and most importantly my parents. When we first got we went to are rooms and put are thing down then went right down to the pool. I can still remember the way the pool look and felt because I got cut on one of the tiles in the pool. One there reasons I liked
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To ensure quality control‚ GAH will have to optimize on the core competence and thus base its operations on them to boost the financial outlook and delivery of healthcare services. These competencies involve; seeking internal and external collaboration‚ designing and implementing patient-centered programs‚ economic value‚ the patient experience‚ and safety. Moreover‚ the organization will exercise enterprise risk management and financial stewardship as well as strategic planning in an unstable environment
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Written Analysis of a Case for San Miguel Corporation The Company San Miguel Corporation is definitely one of the biggest and most established multi-national companies in the Philippines. Throughout the years‚ the company continues to diversify its products and services ranging from foods‚ beverages‚ packaging business and even telecommunication services. The company also reached the boarders of Asia-Pacific region by exporting to different countries like Vietnam‚ Indonesia‚ China‚ Malaysia
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PLAN Solution: (description) Alternative 1 is the best alternative SWOT ANALYSIS CASE 10: SAN MIGUEL CORPORATION AND A. SORIANO CORPORATION I. PROBLEM How do San Miguel Corporation and A. Soriano Corporation will meet their satisfied ability to respond to the rapid changes in the environment around them if
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1. Para cada uno de los 7 entrevistados‚ indique si usted considera que la persona es leal o no a la marca‚ y explique el por qué de cada una de sus respuestas. 1.1. Anne De acuerdo a lo señalado en el Caso de Estudio "A case for brand loyalty" considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciación anterior‚ son los siguientes: - Quién es Anne? Anne es una mujer divorciada‚ de 60 años‚ que por tradición había sido consumidora de la marca de café de su
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