COCA-COLA In 1886‚ John Pemberton‚ a Civil War veteran and Atlanta pharmacist‚ found a fragrant‚caramel-colored liquid which was combined with carbonated water and John Pemberton’s bookkeeper‚ Frank Robinson named this mixture‚ Coca-Cola. In its fi rst year‚ the company sold about 9 glasses of Coca-Cola a day. A century later‚ The Coca-Cola Company has produced over 10 billion gallons of syrup. 1888-1891‚ Pemberton sold the company to Atlanta businessman‚ Asa Griggs Candler‚ for
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FINANCE 2 ASSINGMENT 2011-2012 Nikesh Hindocha (10044607) Part A. Introduction As part of my assignment‚ I have been asked to discuss the following statement “Mergers and acquisitions can be value destroyers or value creators”. A merger can be defined as when two equal businesses in terms of profit margin and status‚ combine in order to become one legal entity. Initially‚ the fundamental reason for this merge is to produce a company that is worth more than the sum of its parts
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9-706-447 REV: APRIL 16‚ 2009 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in 2006 For more than a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States.1 In a “carefully waged competitive struggle” that lasted from 1975 through the mid-1990s‚ both Coke and Pepsi achieved average annual revenue growth of around
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awareness (94%) • Uses two separate distribution methods to serve and sell the same product • Punchy brings back good childhood memories We believe our brand equity is our greatest strength because by leveraging the brand name of Cadbury Schweppes American Beverages‚ Hawaiian Punch gains brand loyalty that would otherwise take time and money to establish. Weaknesses • Lacked flavor extension awareness among households • Their child centered focus was played down
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tarnished. Cadbury is a family brand. Individual brand names (or multibrands): In this case each brand is created and named separately and has a separate identity. Using a family brand may not be suitable as the brand values may be too far apart. Combination brand names: This approach allows for the optimal use of the corporate (family) brand name‚ while allowing an individual brand to be identified‚ e.g. Cadbury Dairy Milk. brand core brand proposition introduction The Cadbury Family
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bottling strategy is to reduce ownership interest in bottlers and sell the companies interest to investee bottlers. Coca – Cola Company has two major rivals: PepsiCo and Cadbury Schweppes PLC. PepsiCo is a fierce competitor in the beverage industry’s two fastest growing categories: water and sport drinks. Cadbury Schweppes PLC is the world’s largest confectionery company and has a strong regional beverage presence. In order for Coca – Cola to compete with PepsiCo‚ Coke should also focus in making
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– The retail carbonated soft drinks market has two giants Coke and Pepsi‚ which compete fiercely with each other to get market share. Currently Coke is the market leader. In its own category the product is facing 3 major competitors:- * Cadbury Schweppes’ Dr. Pepper – cherry –flavored * Coca-Cola’s Sprite – lime flavored carbonated water * Coca-Cola’s 7-UP - lime flavored carbonated water Customers – The customer base of Mountain Dew is mostly rural town and farms‚ Working class towns
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for pesticide residues in their products in one of their most promising emerging market e.g in India Over 50 percent of the company’s sales come from Frito-Lay; this is a threat if the market takes a downturn PepsiCo now competes with Cadbury Schweppes‚ Coca-Cola‚ and Kraft foods (because of broader product line) which are well-run and financially sound competitors. Size of company will demand a varied marketing program; Social‚ cultural‚ economic‚ political and governmental constrains
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waters and concentrates and syrups for the manufacture of carbonated beverages. Soft drink industry is very profitable‚ mainly for the concentrate producers than the bottler’s. The leading players of the market are Coca-Cola‚ Pepsi Cola‚ and Cadbury Schweppes. In this industry‚ fierce rivalry between dominant producers Coca-Cola & Pepsi and the bargaining power of the buyers who place huge orders for soft drinks are strong‚ while the threat of new entry and the threat of substitutes are mild. And
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system‚ and creating new products that will enable growth. Most importantly‚ Triarc had to find a way to reconnect the brand with its consumers. Triarc successfully resurrected the Snapple brand‚ and in 2000 sold Snapple to Cadbury Schweppes for $1.45 billion. Cadbury Schweppes then faced the challenge of maintaining Snapple’s brand strength in an increasingly competitive beverage environment. THE EMERGENCE OF SNAPPLE The roots of Snapple Corporation date back to 1972 in Brooklyn‚ New York when
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