RUNNING HEAD: MARKET STRUCTURES Market Structures University of Phoenix Market Structures In this paper‚ we will discuss the four market structures of Monopoly‚ Oligopoly‚ Monopolistic Competition and Pure Competition. We have identified four companies that operate in each of these market structures: Salt River Project‚ The Coca Cola Company‚ Russ ’s Market‚ and Columbia House. In each market structure we will describe the pricing and non-pricing strategies of the companies operating in
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A PROJECT REPORT ON CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS [pic] JAN.-MAR.2010 By MD.TAOSEEF QURAISHI REPORT Submitted to BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the
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grow‚ Morrison and Lazenby created a new firm‚ the Artesian Mfg. & Bottling Company‚ which later became the Dr Pepper Company. In 1923 the growing company moved from Waco to Dallas. In 1986 Dr Pepper Company merged with The Seven-Up Company. Cadbury Schweppes acquired Dr Pepper/Seven Up‚ Inc. in 1995. It is currently the largest beverage division of the London based non-cola global beverages firm (Dr Pepper Packet). Market Size 198‚602‚000 total adults 127‚ 979‚000 consumers of non-cola carbonated
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for 3.7% of the total soft drinks sales in 2004. Estimates are forecasting a growth of 7.3% in sales and 11.0% in volume consumption by 2009. 4. Competitors: Coca-Cola’s top competitors for the soft drinks industry are PepsiCo (31.62) and Cadbury- Schweppes (15.8%)‚ which combined‚ represent about 48% of the total soft drinks market. In the functional drinks sector‚ PepsiCo is the current market
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is the highest weight between Pepsi and Coca-Cola. Industry Rivalry • Coca-Cola and Pepsi-Cola claim nearly 75% of the U.S. carbonated soft drinks marker sales volume in 2004. Each are globally established. • Other competitors including Cadbury Schweppes‚ Dr. Pepper/Seven-up Cos.‚ Cott Corporation‚ and Royal Crown Cos. struggle gaining market share due to Coca-Cola and Pepsi-Cola’s tight grip on retailers‚ bottlers‚ and distribution channels. Suppliers • Caramel coloring‚ phosphoric/citric
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We frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides
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customer support that will help the company gain better sales compared to other companies (Hao‚ Ma 1999). For decades‚ Pepsi’s main competitor has been The Cola-cola Company‚ which is the world largest beverage company‚ followed by companies such as Cadbury Scheweppes Plc‚ Kraft‚ Dr‚ Pepper Snapple Group‚ Cott Corporation and Nestle (Joys M‚ Wolburg 2003). All these competitors are coming up with more innovative ideas to gain sales. Pepsi’s competitor affects Pepsi’s competitive advantage in terms
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Michigan. The company updated Squirt’s logo and positioned the brand as a mainstream soft drink. Squirt joined A&W Brands in 1986‚ which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing‚ marketing‚ and distribution of Squirt was assigned to Dr Pepper/Seven Up‚ Inc‚ which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/Seven Up‚ Inc. branch. Nowadays‚ Squirt is bottled and sold by some 250 Bottlers in the US. Since 1990 Squirt’s
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The Carbonated Soft Drink Industry History The first drinkable “man-made” carbonated water was created by “British chemist‚ Dr. Joseph Priestley‚ in 1767.” “German-Swiss jeweler‚ Jacob Schweppe‚ was the first large-scale commercial producer of carbonated waters‚ and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water‚ as it was then known‚ was Yale University chemist Benjamin Silliman in 1807‚ though Joseph Hawkins of Baltimore secured
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Case Recap Dr. Pepper/7-Up (DPSU) is the largest division of Cadbury Schweppes PLC‚ the world’s third largest soft drink company. The Squirt brand manager in 2001‚ Kate Cox‚ is working on the brand’s annual advertising and promotion plan (Kerin & Peterson‚ 2010). The main issue in developing a marketing strategy stems from the market targeting and product positioning in Squirt’s advertising and promotion plan development. This case analysis will review the issues; examine the company’s strengths
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