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COCA-COLA
In 1886, John Pemberton, a Civil War veteran and Atlanta pharmacist, found a fragrant,caramel-colored liquid which was combined with carbonated water and John Pemberton’s bookkeeper, Frank Robinson named this mixture, Coca-Cola. In its fi rst year, the company sold about 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced over 10 billion gallons of syrup. 1888-1891, Pemberton sold the company to Atlanta businessman, Asa Griggs Candler, for a total of about $2300. Candler would become the company 's first president, and the first to bring real vision to the business and the brand. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put the drink in bottles. In 1916, the Root Glass Company of Terre Haute, Indiana, began manufacturing the famous contour bottle. As the country roared into the new century, The Coca-Cola Company grew rapidly, moving into Cuba, Puerto Rico, France, and other countries and U.S. territories. In 1900, there were two bottlers of Coca-Cola, by 1920, there would be about 1,000.
Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics, the logo was emblazoned on racing dog sleds in Canada and the walls of bullfighting arenas in Spain.
After 75 years of amazing success with brand Coca-Cola, the company decided to expand with new flavors: Sprite® in 1961, TAB® in 1963 and Fresca® in 1966.
The Company 's presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. In 1978, The Coca-Cola Company was selected as the only company allowed to sell packaged cold drinks in the People 's Republic of China
In1985, diet Coke® is found that is the very first extension of the Coca-Cola trademark -- within two years, it had become the top low-calorie drink in the world,
In 1886, John Pemberton, a Civil War veteran and Atlanta pharmacist, found a fragrant,caramel-colored liquid which was combined with carbonated water and John Pemberton’s bookkeeper, Frank Robinson named this mixture, Coca-Cola. In its fi rst year, the company sold about 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced over 10 billion gallons of syrup. 1888-1891, Pemberton sold the company to Atlanta businessman, Asa Griggs Candler, for a total of about $2300. Candler would become the company 's first president, and the first to bring real vision to the business and the brand. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put the drink in bottles. In 1916, the Root Glass Company of Terre Haute, Indiana, began manufacturing the famous contour bottle. As the country roared into the new century, The Coca-Cola Company grew rapidly, moving into Cuba, Puerto Rico, France, and other countries and U.S. territories. In 1900, there were two bottlers of Coca-Cola, by 1920, there would be about 1,000.
Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics, the logo was emblazoned on racing dog sleds in Canada and the walls of bullfighting arenas in Spain.
After 75 years of amazing success with brand Coca-Cola, the company decided to expand with new flavors: Sprite® in 1961, TAB® in 1963 and Fresca® in 1966.
The Company 's presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. In 1978, The Coca-Cola Company was selected as the only company allowed to sell packaged cold drinks in the People 's Republic of China
In1985, diet Coke® is found that is the very first extension of the Coca-Cola trademark -- within two years, it had become the top low-calorie drink in the world,
Bibliography: RUGMAN Alan M. & HODGETTS Richard M., International Bussiness a Strategic Managment Approach, Prentice Hall, second edition, 2000 DANIELS John & RADEBAUGH Lee H. , International Business Environments and Operations, Addison Wesley, sixth edition, 1991 DANIELS John & RADEBAUGH Lee H. , International Business Environments and Operations, Addison Wesley, ninth edition, 2003 www.basinkonseyi.org.tr www.cci.com.tr www.cocacola.com.tr www.hürriyetim.com.tr www.ishbul.com www.islamiforum.com www.thecoca-colacompany.com