A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Facebook is a social-networking site that has a strong organization structure that is appropriate for their particular product; social media. Facebook seems like a simple site that does not require a structure to operate. Facebook launched in 2004 and is currently the most popular social-networking site. People can share photos‚ stories‚ life experiences of both positive and negative. This strong organization structure has allowed Facebook to grow and continue to be strong in a competitive marketplace
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Historical Background of Organisational Behaviour EVOLUTION AND HISTORICAL DEVELOPMENT OF OB OB is an old concept because every civilisation has taken interest in behaviour within organisation. Rikki and Susan Phelps write‚ “It is an interesting phenomenon that which is touted as fundamentally ‘new management practice’ is essentially the readapting of existing ‘old management .Truths”. Fred luthans stated‚ “there is no question that the early practicing
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Range of grade and pay systems / structures‚ their ‘fit’ for organisational context and link to strategy 1. Pay structure (3 or 4) Broad-banding Job family Spot rates 2.2 Performance Appraisal Armstrong (1998) points out that the performance appraisal schemes is essential for organization which often contain ratings of performance factors‚ such as volume‚ quality and knowledge of work‚ dependability‚ innovation‚ staff development and communication and an overall rating. Clive
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Organizational change includes such concepts as first-order; incremental‚ continuous change and second-order‚ transformational/revolutionary‚ discontinuous change: • First-order‚ incremental change‚ which may include modifications in systems‚ processes‚ or structures; however‚ it does not involve basic change in strategy‚ core values‚ or corporate identity. First-order changes preserve and develop the organization: they are changes created‚ almost contradictory‚ to sustain organizational continuity and order
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field. This essay examines why organisational culture is considered as one of the most important factors to organisational success by explain three viewpoints. First is how organisational culture improves the effectiveness of the organisation. Second‚ organisational culture can be a source of competitive advantage. Third‚ organisational culture has influence on organisational creativity and innovation. This essay also suggests how managers should manage organisational culture. Due to the debate on
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1. Organizational structure of Asia Commercial Bank and Sacombank At the Operation area in the Organizational chart of Sacombank‚ there are departments which are divided by occupational categories or functions such as HR & Training‚ Personnel banking‚ and Corporate banking... Each department that has appropriate sub-functions carries out particular task to develop productions‚ example: HR & Training has sub-functions are Human Resources Department‚ and Training Center. Therefore Sacombank
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SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage company with its headquarters in London‚ United Kingdom‚ and is the world’s largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008‚ separating its global
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RUNNING HEAD: MARKET STRUCTURES Market Structures University of Phoenix Market Structures In this paper‚ we will discuss the four market structures of Monopoly‚ Oligopoly‚ Monopolistic Competition and Pure Competition. We have identified four companies that operate in each of these market structures: Salt River Project‚ The Coca Cola Company‚ Russ ’s Market‚ and Columbia House. In each market structure we will describe the pricing and non-pricing strategies of the companies operating in
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Although man has experimented with various modes of communication for many years‚ it was the discovery of speech and language‚ which was a true breakthrough in the history of communication. With this in mind‚ it can be said that a dialogue is a method of communication which brings people together through the usage of speech and language. ‘Dialogue can be considered as a free flow of meaning between people in communication’ (David Bohm‚ 1985 pp.25-26). In other words‚ it can be viewed as an approach
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