Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street Journal
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Problem Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to
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profitable airline the increasing uncertainty of flying‚ Classic Airline’s stock prices have affected the company’s share price by a decrease of 10 percent during the year. The airlines Classic Rewards program measured decreases in membership and 21% in flights for remaining participants in the program. Encountering high fuel costs‚ tight competition‚ and low customer satisfaction‚ Classic airlines currently experiences difficulties to maintain its effective operation. The terrorist attack in the United
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A PROJECT REPORT ON “MARKETING AND PROMOTION OF XTRA POWER FLEET CARD LOYALTY PROGRAM” Submitted to INDIAN OIL CORPORATION LIMITED DURGAPUR DIVISIONAL OFFICE BY RAMENDRA PRATAP SINGH (09/MBA/28) NATIONAL INSTITUTE OF TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES DURGAPUR Ramendra Pratap Singh 09/MBA/28 Page 1 ACKNOWLEDGEMENT It gives me immense pleasure‚ to express my unfeigned and sincere thanks and gratitude to Mr. SOVAN MANDAL ASSISTANT MANAGER (FLEET MARKETING)
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in 2010‚ their focus was to grab 16% in 2011 without expanding into new locations. Reed had to assess which business model could gain two percent market share by 2011. Reed had three options: a) continue with the model they have and hope customer loyalty will give them share; b) continue with the model they have but make some changes; or c) move to an every day low price model. Reed has attractive locations‚ long hours‚ exceptionally attentive customer service‚ and a quality image. These attributes
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HHW: Loyalty Wars Discussion Isuues • What is the decision problem of Jeff Diskin? What alternatives are left with him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price
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ASSIGNMENT THE CURIOUS CASE OF PLASTIC LOYALTY Loyalty programs have emerged as a 5000 crore rupee market in the county. There are numerous players who are trying to take advantage of this boom and these people are unfortunately not the retailers. They are the loyalty management companies and are having a ball. The marketers unfortunately fail to understand the basic flaw behind loyalty programs. This paper tries to address this issue. THE CURIOUS CASE OF PLASTIC LOYALTY “Quality in a service or product
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title: To what extend supermarket loyalty cards are advantageous to the customers Assignment title number: 7 Word Count: 1499 To what extend are supermarkets loyalty cards advantageous to the customers In the modern society‚ more and more supermarkets are founded‚ a slightly different price level will impact shoppers decide whether they buy or not. As a result‚ these stores have to decide new strategies to lure and retain people consuming in their supermarkets. Loyalty cards are produced from this
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Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers‚ which will accumulate as loyalty points for redemption (Apollo Group‚ 2011). Customers will have the ability to redeem loyalty points for gift items‚ specialty foods‚ and other products or services as made available (Apollo Group‚ 2011). Statement of Scope and Goals General Project Information: Project Name: Kudler Fine Foods Frequent Shopper Program
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