Ruby Tuesday’s vision is to provide great value to their guests and a great working environment for their team members by reflecting their core values of Quality‚ Passion‚ and Pride in everything the company does. The company adopted a Code of Business Conduct and Ethics to confirm its commitment to conduct business with the highest integrity. Compliance with Laws‚ Rules‚ and Regulations is‚ to me‚ the most important area in a company’s code of conduct. Complying with laws‚ rules‚ and regulations
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Literature review Customer loyalty has played an important role as having positive influence on profitability of a business. With regard to Bandyopadhyay & Martell (2007)‚ there are two main aspects in loyalty research which are behavioural loyalty and attitudinal loyalty. The former refers to the repetition of buying behaviour. On the other hands‚ the latter focuses on emotional engagement and psychological commitment towards the brand that can bring about the intention to purchase repeatedly
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Management Chosen Retailing companies to be evaluated: Tesco and Wal-Mart Introduction Why e decided to choose Wal-Mart and Tesco? Market leaders in their respective home markets‚ Diversified range of products‚ Intense international expansion. Wal-Mart: The Statistics at present: Type of Company: Public Employees: 2‚100‚000 Employee growth: 10.5% First store opened in 1962 by Samuel Walton and his brother J.L. (Bud) Walton in Roger‚ Arkansas. With more than 7‚250 stores‚ including Wal-Mart
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the customer data responsibly? The Dark Side of Customer Analytics Four commentators offer expert advice. by Thomas H. Davenport and Jeanne G. Harris • Reprint R0705A An insurance company finds some intriguing patterns in the loyalty card data it bought from a grocery chain—the correlation between condom sales and HIV-related claims‚ for instance. How can both companies leverage the data responsibly? HBR CASE STUDY The Dark Side of Customer Analytics COPYRIGHT © 2007
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Objective: An analysis of the factors driving performance of Safeway (top performing firm) A. Factors that Drive Profitability (as defined in the Interim Report) and an analysis of how they apply to Safeway and their industry leadership: 1. Location‚ specifically proximity to strategic markets. Being located close to or within key markets lets firms capitalize on their exposure‚ allowing them to maximize their control of a region and to enhance their margins. Grocery competition exists locally
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travel. With the advent of Internet e-commerce‚ the air transport industry is again at the forefront of e-commerce developments with each of the larger airlines providing for on-line bookings and‚ in many cases‚ linking this into their frequent flyer programs and electronic check-in facilities at the airport. The Internet e-commerce developments have the potential to once again restructure the market. A move away from the direct use of airline booking systems could de-emphasize price competion. A shift
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and encouraging large incentives with a loyalty points program (University of Phoenix‚ 2011). Tracking this information will allow Kudler to better assist its customers and offer products and deals that are best matched to its customer’s needs. Being a specialty store‚ the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers‚ Kudler’s loyalty program offers its customers with rewards such as
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merchandise. As a shoe retailer‚ the company offered a wide range of products to fit most everyone’s needs and price point. As it expanded into fashion and apparel‚ it maintained these goals. Today‚ Nordstrom sets the standard in customer service and loyalty. In fact‚ the company is so well known for this trait that urban legends of unusual acts of customer service still circulate today. One of the best known tells how in 1975 a customer came into a Nordstrom store after Nordstrom had purchased a company
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Frequent Shopper Program (Revenue Increase)‚ and Increasing Efficiency enhancements are important for Kudler Fine Foods that will determine the success for the project. A “feasibility study focuses on helping answer the essential question of should we proceed with the proposed project idea?” (Hofstrand & Holz – Clause‚ 2009). Operational‚ technical‚ and economic feasibilities are what specify the project feasibility analysis. Operationally‚ the Expanding Services will increase the loyalty and profitability
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surprisingly intimate details about our shopping preferences… and lives. This knowledge is invaluable in the hands of marketers. This report discusses the rise of “consumer data” – the data gleaned‚ somewhat surreptitiously‚ from sources such as “loyalty programmes”‚ and supermarket point-of-sale terminals. In particular‚ it focuses on a synergy between these two complementary data streams‚ and how it is able to provide retailers with an apparent silver bullet for marketing their products. By
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