Kudler Fine Foods has had an increase in revenue and has put a spotlight on the frequent shopper program. The frequent shopper program will help progress operations and enhance the customer purchasing power. This will help gain more loyal customers as a means to increasing the dependability and abundance of the customers. Kudler Fine Foods frequent shopper program will track buying patterns of every customer who signs up for the program. The trade-off will be giving the customers loyalty points that can be redeemed for high-end gifts. Cost, schedule, and performance are three aspects that will decide the design trade-off approach to use regarding the frequent shopper program system. To choose specific types of hardware and software for the frequent shopper program, particular factors must be considered first. Project cost, planned system components, retailer…
Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also plans on using customer data from the rewards program to help with the way the company does business. The type of data that will be collected is customer shopping habits.…
Kudler Fine Foods wants to deploy a Frequent Shopper Program for its valued customer, while still capable of meeting the desires of the company. As with any new system which must be developed, the scope and goals of the project must be properly outlined, measures by which we may determine the success of the project must be defined, an analysis of the total feasibility of the project must be made, along with a properly created set of requirements that will be met for the completion of the program.…
The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name.…
Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…
The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also explored. The group will also tackle the different technologies, specifically software and hardware that are used to implement this new program. Finally, the stakeholders for the said program are also identified and their role in the success of the project will also be depicted in this paper.…
Within the next 12 months, Kudler's focus is to increase revenue and customer loyalty, reduce operating costs, and implement a sale system named the Frequent Shopper Program and cost reduction program (Strategic Objective,…
Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla, Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will be able to use the information to provide items that are preferred by customers and also create alliances with vendors to provide better products, services and rewards for Kudler Fine Food customers. The project is intended to increase profits and customer loyalty. The project scope will include but not be limited to:…
Kudler Fine Foods was founded in June 1998 by Kathy Kudler. Within nine months the store reached the break-even point and showed a profit by the end of the year. In the next five years Kudler Fine Foods would expand to three locations and has proven to be a profitable business. Currently, Kudler Fine Foods is a privately owned business but needs to expand. Three methods of expansion will be analyzed by SWOT analysis and feedback will be provided for a recommendation of the best method of expansion.…
The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the…
The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising.…
Kudler Fine Foods wants to increase customer loyalty with offering more services, increasing the firm’s understanding of customers’ buying patterns, and giving more efficient operations. Customers will be informed through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). The company wants to widen its service by giving a catering service with the including the in-store parties that it currently offers. The company wants to utilize local organic growers to buy products. Planning and strategizing helps the organization create future goals and create the steps needed to accomplish those goals. The company needs determine how management can frequently scan grocery industry for ideas needed to make their vision a reality. Kudler Fine Foods need to capitalize its internal and external strengths. The company can achieve this by concentrating on the company’s values and mission statements. With a good strategic plan, the company can be successful.…
The customers purchase behavior will allow us to tweek the process as we go through this program as well as making the best offerings to best satisfy our valued loyal customers for their frequent purchasing at Kudler. These points our customers will earn them high end gifts, specialty foods and airline first-class upgrades and many other exceptional products. Our sales department will receive in-depth training on how to analyze the data received from the purchases that we are tracking from our customers. This is a critical part of the insight to please our most loyal customers. We will use this data to offer products on our shelves that our customers come to purchase and expect at Kudler Fine Foods. This will allow us to look at the most frequent purchases of our customers and compare with their corresponding profit margin to fit them into our product mix. The…
The potential gain can be great in creating a frequent shopper program. The program will attract new consumers locally and across the world, and produce a…
How can Kudler Fine Foods reach more markets and produce the quality food that they are known for so they can open more stores of its kind to make more money? Many factors go into opening a new location and a main goal before actually opening the store entails details about the production. The production process tells us that there are many things that go into making goods before you can actually sell them. Some inputs include land, labor, capital, and knowledge. Production control on the other hand is about planning, routing, and scheduling.…