How to choose a case for teaching What is a case How to analyze a case How to discuss a case 3 To draw up case studies‚ it is first important to understand its various aspects. For an effective case study‚ one must first understand the principles of a case. It is important to understand what a case is‚ the types of cases there are and their purposes. Following this understanding‚ the methods of analyzing and discussing cases must be explored. After mastering these skills‚ The
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dominance of the world soft-drink market throughout the 20th century. Bottler’s Nepal Pvt. Ltd. from its time of establishment has provided the better services to its customers. The company produces concentrate‚ which is then sold to licensed Coca-Cola bottlers throughout the country. The bottlers‚ who hold territorially exclusive contracts with the company‚ produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell‚ distribute
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stockpiles are reportedly at 10-year lows. Moreover‚ the current behavior of prices reflects uncertainties concerning short-term coffee supplies. As uncertainties persist‚ investors are placing significant bets on where prices are headed. Adapted from CNNMoney.com (February 2011) Figure 1: Coffee prices (cents per pound) [pic] |[pic] |[pic] | Source: Starbucks
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CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under
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Responsibilities and Practices‚ Allied Publishers‚ New Delhi 2004. 3. Betman‚ Thomas S and Snell‚ Scott A.: Management: Competing in the New Era‚ Tata McGraw Hill‚ New Delhi 2003. 4. Dipak Kumar Bhattacharyya‚ Principles of Management: Text and Cases‚ Pearson‚ 2012 5. Stoner et al. Management‚ Prentice Hall of
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But he could not decide which one to select. There was no way he could try all the candidates out to choose like the girl did with her footwear! And then an idea struck him—’If someone could help that girl decide‚ I could also do with the advice from someone’. He sat in his chair and called his friend Meera‚ who was an HR Manager in a bank. ’ Subhash: Are you free—can we talk for a few minutes? I need help (sounding desperate) Meera: Yes tell me! Subhash: I have to hire a customer service representative
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I. Case Introduction Before Chrysler merged to become DaimlerChrysler AG‚ they were presented with a takeover bid of $55 per share by MGM billionaire Kirk Kerkorian and former Chrysler chairman Lee Iacocca. Kirk Kerkorian was a stockholder in Chrysler and an experienced takeover financier who apparently found Chrysler to be a good buy. Chrysler rejected the offer‚ however‚ stating that the firm was not for sale. Further‚ many Wall Street experts felt that Kerkorian could not come
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Case Study of ERP Implementation For a leading Manufacturing Company Eliva 2013 Uday Bararia Vismay Shah Vivek Subramaniam Vineet Shah 2/24/2013 Company overview: Eliva is a large global Elevator Company and is the market leader in elevator products across the world. The company has maintained its strength in engineering and design of elevator products by launching a low operating cost elevator model Solace 2.0. Business Challenges:
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06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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