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    This case is about a firm that needs to change radically its new product development process. The company has been successful throughout its history by developing high quality new products in a traditional way that extended back for decades. Customer demands are pushing for greater variety of products in shorter times. Competitors are responding to these demands and are on the way to cut their NPD process times by 20-30%. For the Company to get ahead of competitors and put itself as a leader

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    CASE STUDY: ARMANI THE ULTIMATE FASHION BAND Timeline Giorgio Armani‚ 74‚ is Chief Executive Officer of the Armani Group and sole shareholder of Giorgio Armani S.p.A. (Armani)‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani S.p.A. is one of the few remaining independent‚ privately-owned companies in its sector

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    True Friend

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    of a True Friend What is the definition of a true friend? A lot of people have friends that they can depend on for just about anything. Some just have needy friends that are there when they need or want something. There are so many definitions of what a friend could be. The dictionary’s definition of a friend is a person attached to another by feelings of affection or personal regard. Although there are many different ways to describe a friend‚ you will always know when you have a true friend

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    Brand Loyalty

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    loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications

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    True Outsider

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    arrow in flight‚ if it deviates by a plus or minus .0 degrees‚ in any direction‚ will not hit its mark. True it may come pretty close‚ may fall with in acceptable boundaries‚ but more times than not it will miss the mark altogether. Seems to me people always say they want that arrow (the truth) to hit dead center bulls eye all the time‚ but because of hidden agendas though the aim‚ was true when the arrow was loosed‚ the arrow ends up being deflected by things beyond the archer’s control and never

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    Their Love Is Not True

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    Their Love is Not True Romeo and Juliet believe that the feelings they have for each other are true love‚ but in reality they are not. Their love is not true because it is created by the eyes rather than the heart‚ it is only physical love‚ and Romeo is still on the rebound from Rosaline. In Shakespeare’s Romeo and Juliet‚ Romeo and Juliet’s love for each other is not true‚ but rather a false love that they believe to be true. Romeo’s love for Juliet only came from his eyes and what he saw rather

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    True Grit

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    The film True Grit‚ directed by the Coen Brothers in 2010‚ is a western film that can most certainly be portrayed as a revisionist western in that the general cinematography brings forth a darker feel‚ with more realistic elements‚ straying away from the typical romantic feel of classic westerns. 1.         The general iconography in True Grit evokes a more realistic‚ rugged feeling from its audience. A classic western often portrays the protagonists as clean-cut individuals‚ as in Stagecoach

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    True American

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    better in Benjamin Franklin’s era than the current time period. Most people have heard the saying‚ “as American as mom‚ baseball and apple pie”‚ however‚ I feel that what makes a person an American is deeper and more meaningful than that. Being a true American involves pride‚ honor and responsibility. Real Americans take pride in our flag‚ the American people and our country. They should display the flag properly‚ at all times and not just on national holidays; and show due respect when the honor

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    True Friendship

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    Friendship is one of the most precious gifts of life. A person who has true friends in life is lucky enough Friendship makes life thrilling. It makes life sweet and pleasant experience. Friendship is indeed‚ an asset in life. It can lead us to success or to doom. It all depends on how we choose our friends. True friendship is a feeling of love‚ sharing and caring. It is a feeling that someone understands and appreciates you as you are‚ without any exaggeration‚ flattery and pretensions It gives

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    A True Friendship

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    Angela Kacarka Eng Comp 1113 JKYC March 23‚ 2013 A True Friendship Many people may ask‚ “How do I know if a person is a true friend?” A true friend is hard to come by because she is a person that you will cherish for the rest of your life. Being able to enjoy time spent together with a person is an obvious reason to consider them a friend; however‚ just spending time with someone is not good reason to consider them a true friend. A true friend is not just a sidekick to have fun with‚ but

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