The Coca-Cola Company Struggles with Ethical Crises Coca Cola has been a leading competitor in the beverage industry and has the world’s top leading soft drinks‚ including Coke‚ Diet Coke‚ Fanta and Sprite. It also sells other brands such as Powerade‚ Minute Maid and Dansani. Coca Cola has the largest distribution system in the world. This company has demonstrated a strong market orientation‚ making strategic decisions and taking actions to attract‚ satisfy and retain customers. With changes
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Ethical considerations in Public Services provision. This assignment will examine in depth into the moral and also ethical issues which are within the Public Services it will also show the need in which we need to be able to appreciate the ethical standards and also the professional codes of conduct within the Public Services. It will also show different elements of their own integrity‚ accountability and the ethical conduct within the public sector organisations. The term ethics is defined as a
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company reported a rise in quarterly profits while some of their competitors continue to struggle (Fowlkes‚ 2013). Their main competitors include Abercrombie & Fitch‚ American Eagle‚ Aeropostale‚ and Urban Outfitters. Gap Inc. currently owns six major brands that exposes them to various market segments‚ while Urban Outfitters owns five brands‚ Abercrombie owns four brands‚ American Eagle has three brands‚ and Aeropostale has two brands (After Earnings‚ 2013). What sets Gap apart from their
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Table of Contents INTRODUCTION 2 SECTION 1: COMPANY ANALYSIS 3 SECTION 2: CUSTOMER ANALYSIS 5 SECTION 3: FINDINGS & RECOMMENDATIONS 6 CONCLUSION 7 REFRENCES 8 APPENDIX APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG’S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION APPENDIX 4: FINDINGS AND RECOMMENDATIONS INTRODUCTION A subsidiary company of Malaysia based‚ Petra Group‚ a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro
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Case-Study Analysis Canyon Ranch Sheetal Rahate (20719871) Document Organization Section 1: Introduction Purpose‚ Limitations Section 2: Company Overview Background‚ Situation (Core issues/problems)‚ Current Strategy‚ Stakeholders Section 3: Analysis and Evaluation CRM‚ Major identified problems and analysis‚ SWOT Analysis Section 4: Recommendations/Alternate Approaches Section 5: Conclusion References Section 1: Introduction 1.1 : Purpose This document
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“Decision Analysis”‚ (HBR‚ December 1997) 3 Widely used Books for Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents
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Case Study 6 One of the main causes of the housing bubble “bursting” in the mid-2000’s was largely due to the sub-prime mortgages. A sub-prime mortgage is generally classified as a mortgage loan to a borrower with a low credit score‚ with a small down payment‚ or high debt to income ratio. The market for sub-prime mortgages was 37.6 percent of total mortgages by the end of 2005. In 1994 sub-prime mortgages accounted for only 6 percent of total mortgages. To a great extent the “bubble burst” is
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Introduction to Kantian Ethical Analysis Reason‚ declared Kant‚ is the source and ultimate basis for morality. Morality wholly rests in pure‚ innate reason and not in intuition‚ conscience‚ law‚ or utility. The standard of morality‚ therefore‚ is inherent in the human mind; it is definable only in terms of the mind; and it is derived from one’s innerself by direct perception (Cavico & Mujtaba‚ 2013). According to Kant‚ in order to be moral‚ one has to be rational. “The right use of reason
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CASE STUDY ANSWER: REAL SALES OR WISHFUL THINKING? What Is the Ethical Issue? In response to pressure from headquarters to make the quarterly sales numbers‚ Marty is going to ask Robert to submit fictitious sales orders. Working from a wheelchair‚ Robert takes longer to call on customers and his sales are generally the lowest in the department. Some in the company believe a person in a wheelchair should not be in warehouse sales‚ and they may use Robert’s lower sales numbers to justify
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