INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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Matriculation Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has
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Business Writing Report Gulf University for Science & Technology Written by: Dhuha Sakeen – 6716 Fatemah Al-Sherazi – 6208 Eman Al-Hindal – 8074 Report on: Growth in GUST This report is on Gulf University for Science and Technology. It is to benefit the university to know what it will face when growing in Kuwait. This report will provide users with information and ideas for expanding. The main purpose is to help make a decision whether to expand or not. Expanding any business
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CASE STUDY Q1: Using your understanding of the work of Herzberg‚ which motivators can you see in action at Siemens? Frederick Herzberg proposed a very popular theory of motivation termed as the two- factor theory‚ or motivation – hygiene theory has been widely accepted by managers concerned with the problem of human behavior at work. There are two distinct aspect of the motivation- hygiene theory. Intrinsic factors such as achievements‚ recognition‚ the work itself‚ responsibility‚ advancement
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Motivation at Microsoft Introduction: As shown by their 4th position in the league of the best 50 places to work in the U.K*published in May 2010‚ Microsoft U.K limited is not only the main market leader in the computer software sector by successfully satisfying consumer’s needs with improved programmes or other products‚ they are also leaders in making their own people enjoy working for them. Economically speaking‚ a business has four main resources: Land‚ capital‚ entrepreneurship and labour
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[Type the company name] Motivation Report BA 2700 9/12/2013 Randol 9/12/2013 1. Describe the motivational problems of the staff at Health-Time using Maslow’s Needs Hierarchy. The staff at Health-time will be worried because Matthew’s first action as manager was to go in and fire most of the office staff. This will have them feeling that their safety‚ their need to feel secure and stable is being threatened. When Matthew puts a complete stop to idle chatter on the job
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The Art of Motivation: It’s Affects and Applications Part I. Definition and Importance of Motivation Before delving into the topics of motivational theories‚ the affects of motivation‚ and motivational tools‚ etc.‚ it is important to first define motivation and explain why the subject of motivation is so important in the organizational setting today. Motivation Defined The topic of motivation is not something new. For decades‚ scholars‚ researchers‚ theorists‚ psychologists‚ and organizational
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Maliha Ahmed- 3123 Date: 27.07.10 Ms. Tehzeeb Amir Organizational behavior Case study # 1: “What do they want?” Ans1 . According to Masclow’s theory of hierarchical needs there are five physiological needs. 1.Basic needs 2. Safety needs. 3. Social needs 4.Self esteem 5.Self actualization. In this scenario‚ employees were getting good wages but still not motivated because there wasn’t any recognition of employee’s status and prestige. Employees were in need of love and affection
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INTRODUCTION TO EQUITY VALUATION Equity shares can be described more easily than fixed income securities. However‚ they are more difficult to analyse. Fixed income securities typically have a limited life and a well-defined cash flow stream. Equity shares have neither. While the basic principles of valuation are the same for fixed income securities as well as equity shares‚ the factors of growth and risk create greater complexity in the case of equity shares . As our discussion
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Motivation To Allport‚ an adequate theory of motivation must consider the notion that motives change as people mature and also that people are motivated by present drives and wants. Allport believed that most people are motivated by present drives rather than by past events and are aware of what they are doing and have some understanding of why they are doing it. A. Reactive and Proactive Theories of Motivation Adult behavior is both reactive and proactive‚ and an adequate theory of motivation
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