COURSE TITLE : HOSPITALITY REVENUE MANAGEMENT CODE : HH302 PRE-REQUISITE : None CREDIT HOURS : 3 (Notional hours: 120) YEAR : Year 3 LECTURER : Lee Choon Kin SYNOPSIS Revenue management is one of the essential core areas in sustainable hospitality business. Students learn about the different aspects of revenue management concepts and the application of revenue management skills to result-oriented strategies in the hospitality industry. OBJECTIVES This course
Premium Leadership Pricing Management
1) How has marketing management change in recent years? We can say with some confidence that the marketplace isn’t what it used to be. It is dramatically different from what it was even 10 years ago. Today‚ major and sometimes interlinking‚ societal forces have created new marketing behaviors‚ opportunities‚ and challenges. Here are 12 key ones.• Network information technology• Globalization • Deregulation • Privatization • Heightened competition • Industry convergence • Retail transformation•
Premium Marketing
411 2010 Global Management Skills and Training Globalization has flattened our borders and increased our opportunities for trade‚ participating in joint ventures or establishing foreign direct investments in other countries. Unlike managing a business on US soil interacting and directing a company in a foreign country requires an advanced skill set to be successful. Those skills should include a general business education and an advanced or MBA program focused on global management highlighting
Premium Management
FITTskills: Global Supply Chain Management Case Study #5: Global Supply Chain Management and Shipping Case Study #5: Global Supply Chain Management and Shipping Catch of the day Kalastaa Inc. have been in the local Finnish aquaculture industry for nearly fourteen years. They raise salmon and trout for local markets‚ and have recently negotiated a deal with a small fish processing plant that distributes under a major product label in Finland. Although they run a rather small operation
Premium Fish Salmon
Maharashtra Govt. Reg. No.: F-11724 [pic] SUBJECT: MARKETING MANAGEMENT Total Marks : 80 INSTRUCTIONS 1. Answer all the Questions 2. Present your Answer with tidiness and to the point. 1. At the time when the market leader for instant noodles was Nestles Maggi‚ the main challenger was Top Raman’s Noodles. Applying the concepts of marketing Management‚ what would be your strategic plan in order to keep up
Premium Marketing
Semester: Block No (6) Name of the Case study: Williams Machine Tool Company 1. In the context of the above case study‚ what do you understand by project management? In context of the above case study I understood that project management at Williams Machine toll Company were extremely traditional management they had no new products to introduce to the market and the marketplace was changing and they didn’t change there strategy. However this week management led to a decrease in sales and
Premium Management Risk management
ASSIGNMENT Study of “Behaviour” of a CEO in relation with the concept of Organisation behaviour? ORGANISATION BEHAVIOUR Organizational behaviour is the study and application at knowledge about the how people - as individuals and a groups - act within organization. It strives to identify ways in which people can act more effectively." "Organizational behaviour can be defined as the understanding‚ prediction and management of the human behaviour affect the performance of the organizations
Premium Organizational studies Organization Leadership
Whirlpool their Code of Ethics A code of business ethics often focuses on social issues. It sometimes identifies the general principles about an organization’s beliefs on matters such as mission‚ quality‚ privacy‚ or the environment. At Whirlpool their Code of Ethics affirms the company’s responsibilities‚ obligation and duties to serve the world where it does business. The Whirlpool Corporation traditions of ethical behavior begin in 1911‚ when it was founded and has been passed from generation
Premium Ethics Environment Morality
On December 2011‚ Whirlpool accused Samsung Electronics Co. and LG Electronics Inc. of "dumping" washers made in Korea and Mexico into the U.S. market at prices below their production costs. According to Korea Yoongang Daily‚ Whirlpool determined that Samsung and LG have sold large washers in the U.S. at “dumping margins of 9.29 percent to 82.41 percent.” After investigating from January 2012‚ the US government reached to decision was a 9.29% tariff was imposed on Samsung Electronics and 13.02% on
Premium South Korea International trade World Trade Organization
Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing strategies. This essay will outline the marketing environment analysis of Masters Home Improvement in terms of macro and micro factors. Then‚ it will discuss the marketing approach. In the end‚ some recommends will be given to Masters Home Improvement. 1. Marketing Environment Analysis—Micro Trends 1.1 Customers According to Kotler and Armstrong (2012‚ p. 93)‚ Customers are
Premium Marketing Vermiform appendix