THE METAPHORIC DIMENSION OF ECONOMIC TEXTS The Translation of Economic Metaphors The paper aims at presenting the main types of the most commonly used English economic metaphors‚ focussing on the translation strategies that could be used for rendering them into Russian. Introduction. The problem of translation acquires a tremendous importance not only in fiction‚ but also in non-fictional texts‚ especially those are related to newly developed or upcoming areas of human activity‚ such as the
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Executive Summary: Par‚ Inc has developed a new coating designed to resist cuts and provide a more durable ball. One concern for Par‚ Inc was the effect of the new coating on driving distances. Par would like the new cut-resistant ball to offer driving distances comparable to those of the current-model golf ball. To compare the driving distances for the two balls‚ 40 balls of both new and current models were subjected to distance test. The testing was performed with a mechanical hitting machine
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Company Background Bombardier Inc. is an international aerospace and transportation company‚ which is headquartered in Montreal‚ Canada. Tracing back to 1942‚ Bombardier Inc. was established by Joseph-Armand Bombardier at Valcourt in the eastern of Quebec‚ Canada. Bombardier Inc. has two main business focuses‚ which can be split into two divisions; Bombardier Aerospace (BA) and Bombardier Transportation (BT). The main objective of Bombardier Inc. had always been to be a leader in both aerospace and
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Posing to be a successful division of the organization‚ the Big Eats Deli sandwiches at 7-Eleven‚ Inc. were pleased with the continued progress this sector offered (Bell & Hagan‚ 2012). Utilizing a strategy determined in a cross-cultural market‚ 7-Eleven CEO James Keyes found it to be intriguing and challenging to implement such a plan in the United States. However due to strong competition amongst convenience stores in the United States and different eating habits of consumers‚ this proved to
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Two of the techniques that are popularly used are: Grammar Translation Method and Direct Method of Learning Vocabulary. Hypothesis Critically comparing both the methods‚ it can be stated that neither of these are dominant over another because they are appropriate for a specific type of students where Grammar Translation Method is appropriate for primary
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Case: America Online. Inc. 1. Prior to 1995‚ why was America Online (AOL) so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? • AOL was able to gain more market share because of rapid advertisement expansion • The company agressively marketed its online service using both independent marketing efforts‚ such as direct mail packets with AOL software disks; television and print advertising; co-marketing efforts with computer magazine publishers‚ also
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The Grammar - Translation Method[1] Introduction As the names of some of its leading exponents suggest (Johann Seidenstucker‚ Karl Plotz‚ H. S. Ollendorf‚ and Johann Meidinger)‚ Grammar translation was the offspring of German scholarship[2]‚ the object of which according to one of its less charitable critics‚ was "to know everything about something rather than the thing itself" (W. H. D. llouse‚ quoted In Kelly 1969: 53). Grammar Translation was in fact first known in the United States
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27‚ 1981 to develop a solar source of energy in the Philippines and yet after 7 years‚ it was to be terminated at the end of the year unless they could have a local group who will deal with the project commercially. III. POINT OF VIEW As for the case‚ the proponents view point will be coming from Mr. Antonio Co‚ since he is on top of the situated problem given. Mr. Co still is the overall in charge of the situation despite the fact that he appointed Bingo Dimalata to do the legwork for him and
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Case 5.3 The North Face‚ Inc 1 Auditors should not insist that their clients accept all proposed audit adjustments even those that have an “immaterial” effect on the given set of financial statements. Because “immaterial” effect on the financial statements will not affect the users’ decisions. Therefore‚ auditors have to confirm if the effects on the financial statements are really “immaterial”. If there are really “immaterial”‚ sometimes the auditor would be forced by the clients to ignore it
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SS7 Tutorial Global Title Copryright SS8 Networks - 2002 Before we get deeply into the subject of Global Title‚ it might help to get a very broad view of exactly what Global Title is. Simply defined‚ it is an address. But it is not an address of a node in the SS7 network (DPC‚ SSN). Instead‚ it is an alias for such an address that needs to be translated into an SS7 network address. With that definition out of the way‚ let’s quickly review what we know about SS7 addressing in general. To
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