A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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PepsiCo‚ Inc. Katherine Schryner MBA5002 - Microeconomics And Decision-Making James Slate 03/09/08 I. Executive Summary In1898‚ Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay‚ Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo‚ Inc. PepsiCo‚ Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
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and own 22 brands that achieve retail sales beyond $1 billion each. PepsiCo diversification strategy yields them a great profit in return; around half of PepsiCo’s revenue is produced from their food business‚ out of which major contributors is Frito-Lay (snack food) and Quaker Oats. PepsiCo has spread all over the world market and now have access to 80% of the world’s market share and generating huge revenue out of it. The Non US market holds 50% of the revenue of PepsiCo. Besides these PepsiCo
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Corporate Information Systems Management. Chicago‚ IL: Irwin‚ 1996. Applegate‚ L. and Pearlson‚ K. "Mrs. Fields‚ Inc.‚ 1977-1987". Harvard Business School case 194-064‚ 1994. Applegate‚ L. "Frito-Lay‚ Inc.: A Strategic Transition (1980-1986)". Harvard Business School case 194-107‚ 1994. Applegate‚ L. "Frito-Lay‚ Inc.: A Strategic Transition Abridged(1987-1991)". Harvard Business School case 195-238‚ 1995. Boyton‚ A. and R. Zmud‚ Management Information Systems: Readings and Cases‚ A Managerial Perspective
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beverage division with The Coca-Cola Company (KO) and the food division with the likes of Kraft (KFT)‚ Heinz (HNZ) and General Mills (GIS). History‚ global footprint and breakdowns PEP evolved from a 1965 merger between Pepsi-Cola Company and Frito-Lay‚ a manufacturer of potato and corn chips (PepsiCo 2011a). From the late 1970s through to mid-1990s‚ PEP expanded rapidly via acquiring numerous businesses outside its core focus including Pizza Hut‚ Taco Bell‚ Wilson Sporting Goods and North American
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wants. PepsiCo must monitor the market and respond to changes in consumer wants quickly or their competitors will respond first taking away some of the demand for PepsiCo’s products. PepsiCo has several brands that it produces including Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade. These brands offer quick snacks and convenience‚ which has historically been a preference for consumers. PepsiCo is innovating ways to keep foods and snacks convenient while making them healthier. This is in response
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1) Keys to success. Explain supply chain of the company and draw the supply map. Pepsi has go to market strategy‚ so company tries to cut the costs by bringing the product directly to the market they try to have less wear houses but it didn’t mean that distribution and wear houses were not connected. Warehouse Infrastructure Initiative became the Direct shop Delivery Transformation Initiative. Pepsi Company has a supplier code to clarify their health and safety while distributing their product; they
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* Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda‚ Dukes Lemonade and Mangola add to the diverse range of brands. * PepsiCo’s foods company‚ Frito-Lay‚ is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat‚ It
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