"Caterpillar service marketing case answers" Essays and Research Papers

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    Analyse the following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market‚ each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At this time the firm has no women’s shampoo in its product line. The company’s marketing research personnel

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    The Hummer word derived from the military multipurpose vehicle soldiers call Humvee‚ which stands for High Mobility Multi Purpose Vehicle. This vehicle has been designed by AM General when they were the contract in 1979 by US Army to design a new vehicle for the Army to replace the old jeeps.a specialty vehicle manufacturer‚ Am general get the contract of designing a multi purpose vehicle from US Army. The big boxy Humvee designed by Am general was launched for field operation in the Gulf War in

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    1. Work style and personality of Thomas Green – When it comes to his work in approaching clients for his ideas‚ he would prefer talking to his client directly or talk about things face to face. He doesn’t favor presentations and memos as a part of his work style. In addition‚ his lack of communication further weakened the situation between Davis and Green. Despite Green’s relationship with Davis as a subordinate‚ they were less connected with each other for their job progress and they didn’t communicate

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    SAMPLE ANSWER FORMAT Oak Industries‚ Inc. Case – sample answer 1. Is it unethical for a company to intentionally understate its earnings? Why or why not? Yes‚ it is clearly unethical to intentionally understate earnings since the management makes representations that the financial statements are complete and accurate. It is obvious that intentionally understating earnings is done to allow the company to later overstate earnings by using falsified reserves to cover the inadequate

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    The theory of personal space proposes that you and I feel uncomfortable when others get too close in certain situations.  This discomfort can‚ says the theory‚ be measured by increased heart rate‚ blood pressure or skin perspiration. The research problem is that to measure these things we have to hook a subject up to some device‚ and they thus know they are being studied.  Their behavior might not be natural.  To test the theory and solve this problem‚ the following was done: A study by Middlemist

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    ANSWERS TO QUESTIONS  1. Sustainable income is defined as the most likely level of income to be obtained in the future. It is the amount of regular income that a company can expect to earn from its normal operations. In order to distinguish a company’s net income from its sustainable income‚ irregular items‚ such as a once-in-a lifetime gain or discontinued operations‚ are reported separately on the income statement.  2. Items (a)‚ (d)‚ and (g) are extraordinary items; item (h) is debatable

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    foundation of Proximity Marketing. The businesses all around want to have their online presence‚ they want to adapt and incorporate some form of technology that can attract customer and therefore boost their sale. One current area in which there is steady and continuous growth is location-based commerce. Because of mobiles always-on characteristic‚ people globally want to be able to use services

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    Running Head: TRUSTY TECHNOLOGY SERVICES Case Analysis: Trusty Technology Services Case Analysis: Trusty Technology Services Maribel Mendez has been struggling with her technology business since she started it in 2007. Based in the resort town of Petoskey‚ Michigan‚ she has a year round area population of 10‚000‚ growing to more than three times that during the summer months. Maribel planned to use her savings of approximately $15‚000 as seed money to get the business started. Her lone area

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    1. What is diversifiable risk? It is a part that can be eliminated by diversification . 2.What is preferred stock? Stock with dividend priority over common stock‚ normally with a fixed dividend rate‚sometime without voting rights. 3.What is risk premium? The excess return required from an investment in a risky asset over that required from an risk-free investment. 4.What is principle of diversification? Spreading an investment across a number of asset will eliminate some‚ but not all‚of the

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    Case 1: Walmart’s Retail Link Supply Chain 1. Where does Walmart’s supply chain start? What triggers Walmart’s Retail Link system to ship goods to local Walmart Stores? Walmart’s Retail Link is triggered by consumer purchases in local stores by point-of-purchase cash register data. This is in contrast to more traditional supply chains which often start with a manufacturer or distributor shipping goods to local stores based on forecast sales or the hope of making more sales by flooding isles with

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