population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth‚ fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive
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most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as
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the leading value market share of toothpaste in the U.S. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7%‚ compared to Procter & Gamble with only 14.7% (Table-A). From Table-B in the case‚ CP and P&G are on a head to head competition for the 2004 value share of the U.S. toothpaste market with 34.8% and 31.6% value share respectively. The company’s U.S. and world leadership in the toothpaste markets with its world-known brand
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(P&G) Crest toothpastes are ranking next in market share. In the U.S. and China the market shares are very close. In 2004‚ Colgate had 34.8% and Crest had 31.6% of the market shares in the U.S.; in China Colgate had 23.6% and P&G’s 21.2%. However in Mexico‚ the difference between CP and P&G is enormous‚ CP has market share above 80%. CP executive was pressured to compete hard against Crest’s new product called Crest Whitening Expressions (CWE). In August 2004 CP launched a new toothpaste product
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retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment by about 13 per cent using the following initiatives: Adopted a strategy of new launches and a significant hike in marketing expenditure. Targeting schools to create oral awareness among children. Launched a National
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possible consequences of the act/s‚ which could include expulsion from Indiana Wesleyan University Pricing Strategy Colgate has 13 different types of toothpaste ranging in price from $1.13 - $4.99 with all branded with the Colgate name at the beginning (except for Ultra Brite). Colgate’s newest brand Colgate Total Advanced is the best toothpaste on the market and is its highest priced. Colgate is able to put this high price on the product especially with American Dental Association recommendation
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customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned as a germ fighter focusing more on the process than on the result.Pepsodent have experimented with its positioning althrough its life by the way of changingmarketing strategies. • It used Family platform as well as product platform in its marketingstrategies.For toothpaste the Segementation is done
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rinsing and lastly toothpaste. Although this seemed like a brilliant idea‚ it appears that Colgate-Palmolive didn’t forecast that there new idea would probably cause them to lose some of the revenue they generated from their toothpaste and toothbrush sales. Another concern for Colgate-Palmolive was the pricing strategy that was created for the Wisp. A quick scan at the local store for the prices of reusable toothbrushes averaged $2.50 and the cost of a tube of toothpaste averaged $3.00 and these
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engages in the manufacture and marketing of consumer products worldwide. The company operates through two segments‚ Oral‚ Personal‚ and Home Care; and Pet Nutrition. Oral‚ Personal‚ and Home Care segment provides oral care products‚ which include toothpaste‚ toothbrushes‚ mouth rinses‚ dental floss‚ and pharmaceutical products; personal care products that consist of shower gels‚ shampoos‚
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basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care‚ the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)‚" 2011)‚ which is a large portion of the market. In 2006‚ the Company also acquired Tom’s of Maine‚ a niche natural toothpaste company‚ which added to their marketshare (Kotler‚ P. & Keller‚ K.‚ 2009). Global Presence Colgate-Palmolive
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