A RESEARCH ON HOW DO WORLD’S TOP 10 LUXURY BRANDS HANDLE THEIR PR & MARKETING IN INDIA Assignment on research problem Dipika Sharma MFM (I Semester) [pic][pic][pic] [pic][pic] ______________________________________________________________________________________ STATEMENT OF RESEARCH PROBLEM A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are
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design-was introduced as a lining to its signature trench coat and became a registered trademark. Over the ensuing years‚ celebrities‚ well-known adventurers‚ and politician were often seen in the Burberry ”check”. Burberry’s original designs and uncompromising quality even made the brand popular with British Royalty. As a result‚ the brand increasingly became a symbol of both luxury and durability. 1930‚ marketing campaign declared‚ “For Safety on land‚ in the air or afloat‚ there is nothing to equal
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Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen
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LITERATURE REVIEW METHODOLOGY CONCLUSION Rise of luxury tourism in India: Railway experience and Historical Monumental Abstract: Today‚ India is home of many beautiful ancient monuments heritage and have historical places. It is attracting lot of tourist to come to India and experience it so it’s becoming most popular tourist destination worldwide for tourist to have luxury vacations and holidaying in india.The concept of luxury trains was derived from royal background which was
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market position relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced
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My Singapore with Cruise (July – Sept’13) 5 Nights & 6 Days Destination: Singapore Singapore Blessed with a tropical climate‚ Singapore is warm throughout the year and anytime is a good time to visit this vibrant place. The wettest months are November and December while the hottest are May and June. However‚ to capture the true essence of the city‚ the festival season is considered by many as a good time to explore Singapore. Whether it is culture‚ cuisine‚ arts or architecture‚ Singapore
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1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? [show your calculations] Fixed Cost = 220000+10000+65000 = 295000 Variable cost per passenger = 200 Revenue = 1500 per passenger X # of passengers (# of passengers = x) Revenue – Cost = Profit 1500x – (200x+295000) = 0 x = 226.92 rounded up to 227 passengers to break even 2. Should Health Cruises go ahead with the cruise since 200 people have signed up by November 14th?
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Tourist trains The Palace on Wheels is a luxury tourist train. It was launched by the Indian Railways to promote tourism in Rajasthan‚ and has been highly popular since its launch. The train service was refurbished and relaunched in August 2009 with a new decor‚ itinerary and cuisine. [1] The concept of the Palace on Wheels was derived from the royal background of the coaches‚ which were originally meant to be the personal railway coaches of the erstwhile rulers of the princely states of Rajputana
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Taste and Smell Lab Report Introduction Often‚ we do not realize just how important our taste and smell senses are to every day life. We go about our day and do the normal human thing. We sleep‚ eat‚ shower‚ get dressed‚ go to school‚ work‚ etc. What if our sense of taste and smell were taken away? How would it change these every day routines? If there were a house fire while we were sleeping and we could not smell the smoke‚ what would happen
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is varied‚ explained through artistic virtues such as poetry and painting‚ and intensive study of historical struggles. Despite this‚ some view the field‚ aptly named the Humanities‚ as irrelevant‚ a passing luxury item bent on being thrown away. In her article‚ “The Humanities Are Not a Luxury: A Manifest for the Twenty-First Century‚” Martha Nell Smith details the struggles of the humanities against both real‚ and metaphorical issues‚ ranging from funding shortcomings to family views on the validity
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