The four concepts which organizations use to design their marketing strategies (product concept‚ production concept‚ selling concept‚ and societal marketing concept) are important because they serve as a guide for businesses to plan and carry out their marketing and selling efforts. The production concept is the oldest of the concepts in business. It proposes that customers prefer products that are cheap and widely available. organizations that focus on this concept are likely to concentrate on
Premium Marketing
BUSINESS MANAGEMENT 3C (MANAGER DEVELOPMENT/BUM 321) ASSIGNMENT 1 Question 1 a) The roles of management are the four basic management functions (planning‚ organising‚ leading and controlling) and six additional management functions (decision making‚ communication‚ coordination‚ delegation and disciplining). The basic management functions are the most important steps in the management process and are performed consecutively during each activity during the simultaneous performance of different
Premium Management
Engineering Management 09/09/09 1. Explain how’s Bloom’s Taxonomy can be used justify the perception that engineers are paid more than technicians. 2. What manager types and roles are best suited to middle managers? 3. Explain how engineers can be effective in the general management of a technically oriented organization. 4. What is the importance of forecasting in supply chain design‚ planning and operation? Lecture 2: Developing a Business Model 16/09/09 1. What information
Premium Costs Management accounting Variable cost
Accounting for Managers 3. BUDGETING When you have completed this section‚ you should be able to: • Explain the benefits of budgeting • Describe a budgeting process • Explain the difference fixed and flexible budget • Prepare a simple flexible budget from a fixed budget • Compute variances from budget and actual data • Prepare a cash budget • Explain the setbacks of traditional budgeting • Explain the problems of budgetary slack • Explain the impact of globalization to the budgeting process
Free Budget Budgets Cash flow
and skills of a manager in any organization in Bangladesh. To complete the study‚ we conducted an interview with a manager of a reputed organization. The functions‚ role and skills of a typical manager in any organization in Bangladesh have been described below based on the study. WHO IS A MANAGER A manger is an individual who is in charge of a certain group of tasks‚ or a certain subset of a company. A manager is often has staff of people who report to him or her. A Manager is the person responsible
Premium Management
Behavior Therapy: Basic Concepts‚ Assessment Methods‚ and Applications. Different kinds of psychotherapies have existed throughout history‚ and have always been rooted in philosophical views of human nature (Wachtel P.‚ 1997). Specifically‚ behavior therapy intents to help individuals overcome difficulties in nearly any aspect of human experience (Thorpe G. & Olson S.‚ 1990). The techniques of behavior therapy have been applied to education‚ the workplace‚ consumer activities‚ and even sports
Premium Behaviorism Classical conditioning Operant conditioning
mmuniBeroepen van de toekomst: wat doet een Community Manager precies? Since big companies have seen the importance of social network sites to promote their brand‚ it seems like there is a rising demand for community managers. Although this new kind of profession is still in full development and the description of this internet job is rather vague‚ the job is surely indispensable according to some. Some four or five years ago the job title emerged for the first time but before that the leaders
Premium Social network service Social media Social network
is ‘equality of opportunity’? “Equality of opportunity is a political ideal that is opposed to caste hierarchy but not to hierarchy per se” (Arneson) The rational behind this political ideal is that society is uneven‚ with privileges‚ standing and potential for success being heavily influenced by many different factors predetermined by birth. The political ideal places an individual in any given rung of social hierarchy as a result of their background. Equality of opportunity calls on a ‘fairness
Premium Egalitarianism Discrimination Affirmative action
Challenges in Strategic Human Resource Management Human Resource Management Set of tools to (1) Recruit employees‚ form and organise their professional careers‚ and (2) Ensure that employees are assigned to do the adequate tasks and that the overall performance of the administration is aligned well with the general and particular objectives that it seeks to accomplish. Major Factors Affecting HRM (i) Demographics and Diversity (ii) Technological Advancement (iii) Globalization Issues
Premium Management Employment
ORGANIZATION GROUP FLOW In an organization‚ communication flows in 5 main directions- 1. Downward 2. Upward 3. Lateral 4. Diagonal 5. External 6. Laissez-faire 1. Downward Flow of Communication: Communication that flows from a higher level in an organization to a lower level is a downward communication. In other words‚ communication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to
Premium Leadership Management