Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision Behaviour * Buyer Decision Process IMC Planning Process * 3C’s
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territory‚ independent of people outside their area‚ and participate in a common culture. 3. Ethnocentrism a. Refer to the tendency to assume that one’s culture and way of life represent the norm or are superior to all others. b. William graham sumner 4. Subculture a. A segment of society that shares a distinctive pattern of customs‚ rules‚ and traditions that differs from the pattern of the larger society. 5. Social interaction a. Refer to the ways in which people respond to one another‚ where face
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Case Study 4 2) What forces are driving changes in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability? The forces driving the changes in the movie rental industry can be boiled down to the booms we have seen in technology. The cost of HDTV’s has been dropping and has now become more practical for each person to obtain. This leads to the desire to
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Chapter 4&5 1. According to the author‚ what makes the use of grand juries attractive to prosecutors? How does this explain their use when it comes to investigations of controversial militant behavior? 1. Grand jurys have the ability to pursue investigations even when crimes have not been committed. 2. Witnesses called before the grand jury can be aggressively be questioned with no lawyer present. 3. Proceeding by indictment uses the grand jury’s legitimacy and prestige to generate support By
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Although the answer to why someone’s purpose of achieving a MBA would depend on individual set of goals‚ there is no doubt that a MBA is and viewed by many as a very valuable degree in the business world. Just as anyone else pursuing a MBA‚ I have my own reasons why I am pursuing one. Some of the reasons why I am pursuing a MBA includes but not limited to: competitive advantage‚ career advancement‚ management skills acquisition‚ development of decision-making skills‚ enhancement of written and oral communication
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structure‚ and control systems of a business operating in cross-border situations. One of the key features of this text relates to the inclusion of many practical contemporary cases that show the real dimensions of businesses in the international context. Each chapter has a case attached to it. In addition‚ there are 12 comprehensive cases that delve into international management issues from a variety of perspectives. The text is divided into three major parts: a description of the global manager’s environment(s)
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The Chinese University of Hong Kong Department of Decision Sciences and Managerial Economics DSME 5210E Strategic Information Systems Term 1 2014 Instructor: Waiman Cheung Room 902 Leung Kau-Kui Building Phone: 3943 7816 Email: wcheung@cuhk.edu.hk Assistant: Mr. Tianjiao Wang Phone: 3943 8560 Email: tianjiaowang@baf.cuhk.edu.hk Course Objectives: This course discusses the role of information technology (IT) in corporate strategy‚ along with their strategic‚ organizational
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STATEMENT OF PURPOSE ‘Fiercely ambitious at my heart‚ my goal is to be nothing but the best’ My greatest source of inspiration is my father. I have seen him struggle to the extent that he has literally lived in his office for days. I have been raised in a family that has risen to the surface facing challenges. From a small apartment to a fully furnished house‚ my family still values every dime. Because of an independent upbringing and living with an achiever like elder sister I have
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expense on the new machine would be $9‚000 per year. Assume a tax rate of 40%. Therefore‚ the incremental depreciation expense for the first three years is $4‚000‚ leading to a depreciation tax shield of $4‚000(.4) = $1‚600. The incremental depreciation tax shield for years 4 and 5 is $9‚000(.4) = $3‚600. Problems: 1 and 2‚ pp. 327 – 328 The Stand-Alone
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* Intentional Torts – involve intentional‚ rather than merely careless conduct; assault/battery‚ invasion of privacy‚ false imprisonment‚ trespass to land & the interference with chattels. * It is enough if one intends to do the act even if they did not intend to do wrong or cause damage b/c the law wants to protect property interests. ASSAULT AND BATTERY * Assault – occurs when the defendant intentionally causes the plaintiff to reasonably believe that offensive bodily contact is imminent;
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