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    airports; under Economic‚ you might add the rise of Asian economies; and under Legal‚ you could add the trend towards airline privatisation. A key danger to highlight is of long lists of forces or influences that are too unwieldy for practical action. So the second question challenges students to assess which of the forces are likely to be of most significance in driving industry change. Here students should justify their views in terms of the evidence from the past and the likely impact in the future

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    Macro Environmental Analysis

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    ................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis..............................................................................7 Competitor Analysis..............................................................................9 Objectives.............................................

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    Forecasting and Analysis

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    might project that in the next five years‚ the number of people (potential customers) between the ages of 18-24 will increase from 30% to 40%. That ’s important information if we want to decide what kind of new products we might consider introducing into the marketplace. Should we work on developing products targeted at a dwindling seniors population? Or should we develop products to take advantage of the shift to a youth dominated market. The environmental scan forces us to look at these factors.

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    is described in this paper to discuss the Strengths - quality and employee loyalty; Weaknesses - slow traditions and limited customers; Opportunities - increase hospitality division and sell to a broader range of customers; and Threats - Porter’s 5 forces. Due to the analysis provided‚ the core competencies of Kohler emerge as high quality‚ great design‚ history and tradition‚ and a commitment to gracious living for their customers. Kohler Background Kohler Co. is a world leader in plumbing and power

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    Marketing

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    Professor Michael E. Porter Harvard Business School COMPETITIVE STRATEGY AND REAL ESTATE DEVELOPMENT REMARKS TO THE 1989 HARVARD BUSINESS SCHOOL REAL ESTATE SYMPOSIUM1 The real estate industry is an industry in which many of you will have to make some choices about how you will compete in the future. Past modes of behavior probably will not carry you through the next decade. The questions are how do you think about the question of strategy for your business and how do you do that in a constructive

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    Pestel Analysis of Aldi

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    PESTEL Analysis & Porter’s five forces – ALDI You are here: Home  Business  PESTEL Analysis & Porter’s five forces – ALDI  1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi‚ short for “Albrecht Discount”‚ operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries‚ including

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    Netflix Analysis

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    Table of Contents Summary 3 Implementation of Porter’s five forces in U.S video rental industry 3 Implementation of Porter’s Value Chains in Netflix 5 IT techniques and applications applied in Netflix 9 Netflix’s Strengths and Problems 10 Recommendation and Conclusion 12 Summary According to Boogren (2013)‚ the video rental industry has changed in the past decade due to the development of IT technology. Customers have more opportunities to choose different ways to catch the TV programs

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    OBS 320: Chapter 4‚ Exploring the External Environment: Macro and Industry Dynamics Leave out: The Value Curve (P. 152-156); and When industry Divide and Collide (P.163-164) 1. Explain the importance of the external context for strategy and firm performance (P. 130-132) A. The External Context of Strategy (Figure 4.1) B. The External Context of Strategy (Explained) It is crucial that the external environment is thoroughly understood in order to formulate an effective

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    successful‚ so second edition provides a completely revised‚ extended and updated information and that is why it was republished again. It was republished in 2011‚ making it up-to-date. Source 2 – Online journal article Reference: Porter‚ Michael E. (2008). The Five Competitive Forces That Shape Strategy. Special

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    Strategic Management

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    vision statement‚ a mission statement and a statement of values‚ and explain their appropriateness. Undertake an internal analysis of the organisation and an analysis of its external environment‚ using several appropriate tools like an industry five forces analysis. Craft strategies and explain their appropriateness. Word count (from the start of the Introduction section to the end of the Conclusion section): 2314 words Executive summary Competing head to head with international companies

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