PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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Coca Cola India Basic facts about the company: ▪ Returned to India in 1993 after 16 years. ▪ During the past decade Coke has invested more than $ 1 billion in India. ▪ The Coca-Cola system in India comprises 27 wholly owned company-owned bottling operations and another 17 franchisee-owned bottling operations. ▪ Entered India by taking over Parle’s brands. ▪ Coke’s main brands include: o Coca Cola‚ Sprite‚ Fanta‚ Thums Up‚ Maaza‚ Kinley water ▪ Other brands:
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The Coca Cola Company Market Plan Marketing plan for a coca cola company Analysis of company situation: Introduction of Coca Cola Company: The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola‚ Diet coke‚ Fanta‚ Sprite‚ Minute Maid etc. Vision statement
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Coca-cola INTRO There are many factors‚ internal as well as external that impact the planning function of management within an organization‚ and Coca-Cola is no exception. More than a billion times every day‚ thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises
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W.O.T. ANALYSIS ON THE COCA-COLA BRAND COMPANY’S STOCK Prepared for Board of Directors Freedom Energy Company Prepared by Patrick McDonald Stock Analyst & Owner Freedom Energy Company November 12‚ 2012 November 12‚ 2012 To: Board of Directors Freedom Energy Company 1206 Mulholland Drive Malibu‚ California 91301 Dear Mrs. Hart‚ The attached report is suitable information to determine if Freedom Energy Company should invest in the Coca-Cola Brand stock. This letter
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Technological factors. Political Analysis and Factors: Those Non- Alcoholic Beverages like; Coca-Cola‚ are within the food category‚ under the FDA (Food and Drug Administration). The government has control over the manufacturing procedure of these products in terms of regulations.Companies who fail to meet the standards of law‚ are fined by the government. Following are provided some of the factors that are influencing Coca-Cola’s Operations. 1.Changes in Laws and Regulations like; changes in Accounting Standards
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The Marketing Review‚ 2003‚ 3‚ 289-309 www.themarketingreview.com Demetris Vrontis1 and Iain Sharp2 Manchester Metropolitan University Business School and Legal and General The Strategic Positioning of Coca-Cola in their Global Marketing Operation Examines how Coca-Cola has strategically positioned it self within the world’s soft drinks market. Given that they operate in over 200 countries‚ they are faced with a clear choice of whether to standardise their product offerings globally
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Foundations of Economics for Business and Management Analyze the market for Coca-Cola 04.12.2010 Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world‚ with a global workforce of
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Coca-Cola Marketing Mix: Product‚ Place‚ Price‚ Promotion Product: In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product‚ place‚ price‚ promotion (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). Product is defined as “everything‚ both favorable and unfavorable‚ that a person receives in exchange” (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). The Coca-Cola Company’s products consist of beverage concentrates and
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An Assignment On The Marketing Plan of [pic] Course instructor Professor: Md. Zakir Hossain Bhuiyan Ph.D Course title Marketing Management MKT 601 (Section A) The Issue on Focus The Marketing Plan Submitted By Md. Shamsul Atefin [04512530] Abu Raihan Ahmed [04512528] Md.Asif Iqbal [04512529]
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