EVALUASI STRATEGI PROSES DAN SISTEM DISTRIBUSI PRODUK COCA-COLA DI INDONESIA Pada sebuah perusahaan‚ baik berupa manufaktur ataupun jasa‚ aktivitas manajemen sebagian besar adalah untuk menghasilkan produk baik berupa barang dan atau jasa yang dibutuhkan dan diinginkan sesuai dengan selera konsumen. Hal tersebut harus didukung dengan pemilihan strategi proses produksi yang tepat dan sesuai dengan karakteristik dari produk yang dihasilkan untuk menciptakan efektifitas dan efesiensi
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Table of Contents Sr. No. | Title | Page Number | 1 | Introduction | 2 | 2 | Distribution Channels Structure | 2 | 3 | Terms of Appointment and Incentives for Distribution Channels | 3 | 4 | Reporting‚ Control and evaluation system for their sales force | 5 | 7 | Recommendations and Conclusion | 5 | 8 | References & Bibliography | 6 | Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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Should India be broken up into smaller states? After the decision to give statehood to Telangana‚ many analysts want a new States Reorganization Commission. India today has 28 states. Assuming 20% population growth since the last census‚ Uttar Pradesh has 198 million people‚ more than Brazil‚ Russia or Pakistan. Maharashtra has 106 million‚ West Bengal 96 million and Andhra Pradesh 90 million. All are much bigger than France or Britain. At the other end of the scale‚ Sikkim has just 0.6 million
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Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour. Significantly‚ technology forms part of the strategy to enable
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CHAPTER 1: THE THEORETICAL FRAMEWORK OF DISTRIBUTION SYSTEM AND DISTRIBUTION CHANNEL MANAGEMENT 1.1 Overview about distribution and distribution channel 1.2.1 Concept‚ roles and purpose of distribution 1.2.2.1 Distribution Distribution is the process of making a product or service available in the right quantities and locations when customers want them‚ using direct means‚ or using indirect means with intermediaries. (Willam D. Perreault) It’s a movement of goods and
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Branding Pricing and Distribution Presented to Presented by May 20‚ 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy‚ optimum pricing strategy and a distribution channel analysis that identifies the wholesaler‚ distributor‚ and retailer relationships including e-Commerce. Discussions within the paper will also include
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Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
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International Distribution Strategies Name: Institution: Date: Table of Contents 1.0 Introduction .................................................................................................................. 5 2.0 International distribution channels ................................................................................. 7 2.1 what is an international distribution channel of consumer goods? ............................... 8 2.2 The design
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case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh‚ which was very successful in US markets‚ global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004‚ Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest
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