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Marketing 101 Lecture 1 - notes The who and where of marketing Marketing originated in the 1920’s Who: Marketers have varying backgrounds that work in every industry even various governments. The role of marketing Broader view: Marketing can be integrated with all business activities Depending on the organisation… Limited view: Could be limited to sales or could be just advertising Marketing creates value. What is marketing? Marketing is the activity‚ set of institutions and processes
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LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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A Lecture upon the Shadow By John Donne Niloofar Mohammadof Dr. Didari Islamic Azad University of Tehran-South Branch A Lecture upon the Shadow by John Donn Stand still‚ and I will read to thee A lecture‚ love‚ in love’s philosophy. These three hours that we have spent‚ Walking here‚ two shadows went Along with us‚ which we ourselves produc’d. But‚ now the sun is just above our head‚ We do those shadows tread‚ And to brave clearness all things are reduc’d. So whilst our infant
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CMNS 452 LECTURE NOTES May 13- WEEK 1 TOPIC: Introduction to Race and Racism Approach For The Course ** How do we know what we know? (important… will ask during presentations and lecture term papers) exploration of media texts collaborative/ dialogical engage with case studies and examples understand and work with what we know MEDIA What is a media text? Moving beyond mainstream news‚ Hollywood movies and popular commercials Towards local productions‚ independent film… Media power in relation
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Reserved Published By: KENYATTA UNIVERSITY PRESS INTRODUCTION OBJECTIVES TABLE OF CONTENTS CONSUMER THEORY LECTURE ONE. LECTURE OBJECTIVES In your elementary microeconomics‚ the basic principles of consumer behaviour were introduced by laying a strong foundation on the theory of demand on which premise the consumer behaviour is
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for the stars!” That’s exactly what I do and I’m not planning on stopping anytime soon. In June I will graduate from high school and I already have my life planned out. In college I will obtain a bachelor’s degree in music education‚ a master’s degree in educational leadership ‚ with a minor in classical conducting. After college I will become a band director and help educate mold the young mind. My passion is knowledge. I love learning new things. I don’t want to keep it all just for myself. I have
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Physics 2A! Olga Dudko UCSD Physics! Lecture 1! Today: ! ! ! About the course. " " " "Why you should plan to excel in PHYS 2A! ! " ! Standards. Units. Dimensions. Estimation. " How to do better on exams (and discover new physical laws)! Welcome to Physics 2A!! •! Physics is the science that tells us how and why •! Physics 2A: classical mechanics which is the study of motion of macroscopic objects (baseball‚ cars‚ rockets‚ planets etc.) ! – different from Quantum Mechanics
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wanting to be a movie producer‚ or simply wanting to eat cereal for dinner. The Last Lecture‚ David Pfaltzgraff‚ Langston Hughes‚ and Caleb Harris prove that it is worth it to dream. The Last Lecture proves that it is worth it to dream. Dr. Randy Pausch was dying of Pancreatic Cancer and had just a couple of months to live. He worked at Carnegie Mellon University as a professor. The last lecture was his last lecture that he gave to his students. He talked about childhood dreams and to never let them
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Lecture 1 Introduction: Translation and Translation Studies Translation and Translation Studies (Definition and a brief history of the discipline) Hermes the god of thieves and liars is also the god of translation. But he has so many other tasks as the god of roads‚ commerce‚ travel (these can be connected to translation) as well as arts‚ magic and crafts not talking about matrimonial matchmaking… A translator has‚ at least‚ as many tasks and roles when translating that I hope
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