GENERIC STRATEGIES BEING USED BY PARLE AGRO Parle Agro has started its product line to cater to demands of every customer. It has various packaging schemes and sizes. The various strategies which have helped it to achieve its image after isolation from Parle Products are: Costleadership The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. Parle Agro has good profits recorded for some of its products like
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HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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Grammar Points. mem @ gizmo.usc.edu. July 15‚ 2005. Cacnio‚ Resureccion. A Survey about the Proficiency of the Rizal High Senior Students in Grammar S. Y. 2000-2001. Doctoral Dissertation‚ Department of English‚ Rizal High School. Jimenez‚ Eleonor S. A Survey on the Proficiency of Freshmen Mass Communication Students of the Lyceum of the Philippines in Grammar S. Y. 2002-2003.Undergrduate Thesis‚ College of Arts‚ Lyceum of the Philippines. Legaspi‚ Meryl‚ Marie Andrea Soto and Nina Kaye Senora. An Undergraduate
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Parle G: Case Analysis The Parle G case is a classic scenario where the price elasticity of a particular product is exceedingly high and any deviations as far as price change is concerned can have long term ramifications which could be in the form of declining sales‚ loss of market share consequently leading to revenue and profitability decline. At the outset it’s important to look at the case in
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“A comparative study on customer perception towards product of Maruti and Hyundai ‚‚ ‖ Submitted to Submitted by MR.Fahad Beg Vipin kumar B.B.A 4th sem Acknowledgement under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material‚magazine
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Campa-cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution‚ networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties. CURRENT STATUS According to estimates the current share of the various segments (approximate) Cola - 57% Orange - 18% Lemon - 13%
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ON STUDY OF PERFORMANCE APPRAISAL Of Production Department In PARLE Biscuits Limited Bahadurgarh‚ Haryana BY Field Report submitted in partial fulfillment for the degree of COURSE NAME Department of Business Administration University Name CONTENTS 1. Acknowledgement. 2. What is Performance Appraisal? 3. About Parle. 4. Product Profile. 5. Scope of Study. 6. Objectives of Study. 7. Research Methodology. 8. Data
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IN STORE PROMOTION COMPARATIVE STUDY - WOMEN FRAGRANCES - ANDREEA ELENA PALICI - BRAND MANAGER APPLICANT 28th of July 2013 TABLE OF CONTENTS 1. BRANDS & RETAILERS - SHORT PRESENTATION 2. FINDINGS & CONCLUSIONS Sephora Marionnaud Douglas Kendra 3. RECOMMENDATIONS Prepared by Andreea Elena Palici‚ 28th July 2013 BRANDS – SHORT PRESENTATION Founded in 1952 by designer Hubert de Givenchy Owned by luxury goods corporation LVMH Headquarters – Paris‚ France Founded in
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MARKET SEGMENTATION:- LEVEL OF MARKET SEGMENTATION: Parle-G is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For some it’s the best accompaniment for tea‚ while for some it’s a way of getting charged whenever they are low on energy. Parle Company practices mass marketing for Parle-G which appeals to masses. It is a product liked by everyone and does not cater only to a specific
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Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle‚ Mumbai. Parle began manufacturing biscuits in 1939. In 1947‚ when India became independent‚ the company launched an ad campaign‚ showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into
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