|Basic Information | |2.2 |Different models of Nandos’s food | |3 |Analysis of Consumer Behavior | |3.1 |Profile of Target Market | |3.2 |Memory
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data on customers‚ competitors and the market environment and why you think this will be useful. How do you propose to use this market research to understand the behaviour of customers‚ competitors and the market environment? Market research is a crucial factor to do for any organisation in order to make their business successful. In the case of STUDENTAL‚ it is a new product from Sainsbury’s. Therefore‚ Sainsbury’s have to do all the market research on customers‚ competitors and on market environment
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27‚ 2003 on the breakfast menu of all 59 KFC restaurants in Shenzhen. The breakfast choices are a blend of East and West‚ ranging from Chinese seafood and chicken congee‚ Hong Kong milk tea to Western burgers‚ potato sticks and orange juice (Adler‚ 2003). This measure can attract older consumers who are fond of Chinese food and in need of the convenience of fast food service as well. Based on its scrutiny and adoption of Chinese traditional culinary arts‚ KFC has developed a series of products which
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INTRODUCTION OF KFC KFC Corporation‚ based in Louisville – Kentucky‚ is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands‚ Inc.‚ the largest group company in restaurant business in the world with more than 36‚000 branches across the globe. On a daily basis‚ roughly 12 million customers are served at more than 18‚000 KFC stores across 120 nations and territories. As of December 2012‚ there are 4‚600 KFC outlets in the United
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Explain 2 types of barriers to entry which can prevent potential competitors from entering an industry Monopoly and oligopoly both are types of barriers to entry which can prevent potential competitors from entering an industry A barrier to entry is anything that prevents entry when entry is socially beneficial A monopoly possesses high barriers to entry. This deters other firms from entering the market and thus allows the monopoly to keep their status as a single seller of unique product
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1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete ’s Subway in Bridgeport‚ Connecticut. Subway didn ’t start franchising until 1974‚ when its first franchise place situated in Wallingford‚ Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford‚ Connecticut ( Retailindustry.about.com ‚ 1965) Presently‚ the SUBWAY® brand is the well-known submarine sandwich
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SWOT analysis of McDonald’s Hong Kong Strengths 1. Financial Investment: McDonald’s spends a lot of money for marketing promotion and branding. For example‚ McDonald’s will invite celebrities as the spokesman (Eason Chan) and spokeswoman (Joey Yung) for different promotion. McDonald’s launch large marketing campaigns from time to time to keep customer engaged. For example‚ the Monopoly Game in 2011. 2. Location coverage: McDonald’s restaurants locate basically every shopping mall and
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did not take long for Puregold to make its mark in the retail industry. Today‚ it has grown into a giant retail chain with more than 50 stores nationwide. - No. of branches: Over 80 branches nationwide - No. of Employees: 60 employees SWOT Analysis: Strength Weaknesses Opportunities Threats The first one stop establishment that is established at Sta. Ana Unable to supply product regularly. Innovative way in product distributions. The other Business establishment like SM hyper market is penetrating
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SWOT Analysis Strength 1.Huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing 6. Over 20‚000 franchises around the world Weakness 1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas‚ which will limit the target market Opportunity 1. New Pizzas with different
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understanding of internal and external environment which may apply to impact on the SUBWAY restaurant. Table of Content Abstract 1 Table of Content 2 Introduction 3 Internal Environment Analysis 3 External Environment Analysis 5 Customers Environment Analysis. 9 Competitors Environment Analysis 11 Conclusion 13 Appendix 1 15 Appendix 2 16 Reference 20 Introduction Subway is the largest submarine sandwich provider and the third largest chain restaurant after the Mcdonald’s
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