Stock Exchange Fiscal Year Ends May 31st Principal Activity- Design‚ Develop‚ and Sell High Quality Footware‚ Apparel‚ Equipment‚ and Accessories Largest Seller of Athletic Footware in the World Major Competitors Include: Puma‚ Under Armor‚ and Adidas Competitor Information • • • • • • Adidas Group Incorporated in Germany Address- Adi-Dassler-Strabe 1‚ 91074 Herzogenaurach‚ Germany Phone- +49 9132 84 3296 Listed on the German Stock Exchange in Frankfurt‚ part of the DAX 30‚ which only includes
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names include Nike‚ Under Armour‚ The Northface‚ and Adidas‚ and are prominently featured in nearly every corner of the store. These brands account for nearly all of their annual revenue and remain a large reason shoppers gravitate to the store. DSG only sells the most up-to-date sporting apparel and gear for the current year which helps to keep the company a leader in the industry. I believe this is what sets Dick’s apart from their competitors. By offering the latest and most innovative products
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Under Armour Competition in the industry Only a few companies have the sheer size and established distribution channels to compete against UA. The biggest of these competitors are Nike and Adidas. Both these companies have higher market share and total annual sales than UA. Nike’s trailing 12 month sales is over 31billion‚ Adidas’ trailing 12 month sales is over 16billion‚ and UA’s trailing 12 month sales is just under 4billion. Potential of New Entrants Into the Industry The barriers to
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challenges faced by businesses in this industry. Competitors and Market trend: As mentioned earlier‚ the global sportswear market is considered to be highly competitive. The behemoths of the sports apparel and equipment industry are; Nike‚ Adidas‚ Reebok and Puma. Adidas emerged in the industry before Nike and now the Adidas Group owns both Reebok and Adidas. Adidas is the largest sportswear manufacturer in Europe and second largest in the world (“Adidas Group History”). On the other hand‚ Puma is well
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net/NYSE/Company/Nike-Inc/Ratios/Liquidity#Ratios-Summary RATIO ANALYSIS OF NIKE WITH ITS COMPETITORS Operating Margin | | | | | 2009 | 2008 | 2007 | Industry Average | 7.84% | | | Nike | 10.20% | 13.44% | 13.47% | Adidas | 3.45% | 8.37% | 7.91% | Under Armour | 9.62% | 9.64% | 14.68% | K-Swiss | 15.44% | 7.19% | 11.50% | | | | | Profit Margin | | | | | 2009 | 2008 | 2007 | Industry Average | 9.90% | | | Nike | 7.75% | 10.11% | 9.14% | Adidas | 2.36% | 5.96% | 5.39% | Under Armour | 5.46% |
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CHAPTER 1: COMPANY BACKGROUND Nike is the world ’s leading designer‚ marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike
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incurred‚ influence of spokesperson‚ and competitors. RISKS OF NIKE’S CORE MARKETING STRATEGY: Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike’s future development‚ for example‚ the market share in the world‚ reputation‚ brand image‚ and customer loyalty. Question 2: If you were Adidas‚ how would you compete with Nike?
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The competitor gaining the most ground is Under Armour‚ though “Nike continues to have a more attractive valuation than Under Armour (Keulen‚ 2014).” Similar to Nike‚ the Under Armour Company is aggressively pursuing profitable sponsorship deals‚ giving them
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total U.S. performance apparel business sold sporting goods stores‚ even higher than other two main competitors which Nike and Adidas. Under Armour has 93 percent of sale in U.S. market and 84 percent of sale on apparel; plus international markets and other product lines‚ it totally profit 0.61 billion in 2007. By comparing with Nike and Adidas in the same year‚ Nike grossed 18.6 billion and Adidas 15.6 billion. The consequence‚ Under Armour mostly focuses on the domestic market and apparel but neglects
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influence of spokesperson‚ and competitors. RISKS OF NIKE’S CORE MARKETING STRATEGY: Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environmental circumstance. The risks will have a negative influence about Nike’s future development‚ for example‚ the market share in the world‚ reputation‚ brand image‚ and customer loyalty. Question 2: If you were Adidas‚ how would you compete with Nike
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