"Consumer buyer behaviour pepsi" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 39 of 50 - About 500 Essays
  • Good Essays

    Coke & Pepsi

    • 1422 Words
    • 6 Pages

    specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers‚ such as bureaucracy

    Premium Coca-Cola Marketing Cola

    • 1422 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    “The Influences of Background Music on the Consumers’ Buying Behaviour” Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7

    Premium Tempo Scientific method Qualitative research

    • 6361 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women

    Premium Marketing Brand Brand management

    • 2596 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation

    Premium Urban area Marketing Retailing

    • 1475 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Globalization and reluctant buyers- A study on consumer behavior in Visakhapatnam [pic] Submitted By Group- 4 MBA (F) Section A Gitam Institute of Management Globalization and Reluctant Buyers Key Words: International Marketing‚ Globalization‚ Age Group‚ Consumer Behavior‚ Abstract This study attempted to empirically test a debatable hypothesis that globalization has an effect on the consumer buying behavior and consumer awareness across the various age and income groups in

    Premium Automobile industry in India Maruti Suzuki Null hypothesis

    • 5313 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Pepsi Next

    • 1345 Words
    • 6 Pages

    Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in

    Premium Coca-Cola Cola Pepsi

    • 1345 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    SWOT Pepsi

    • 388 Words
    • 2 Pages

    What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their

    Premium Coca-Cola Pepsi Brand

    • 388 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Cultural factors:- One of the main influences on consumers during the buying process is culture. The most basic wants and behaviors of a person is influenced by his/her culture. As children grow‚ they pick up values and perceptions of the world from family members and people of authority within the community. (Bason‚H 2010).In the past 20 years‚ the UAE has become a melting pot of different cultures from all around the world. In a culturally diverse market such as the UAE‚ patterns arise in the

    Premium Sociology Culture The Culture

    • 781 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Pepsi Marketing

    • 2312 Words
    • 8 Pages

    OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut

    Premium Pepsi Coca-Cola

    • 2312 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    crystal pepsi

    • 3288 Words
    • 11 Pages

    Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging

    Premium Pepsi Marketing Coca-Cola

    • 3288 Words
    • 11 Pages
    Powerful Essays
Page 1 36 37 38 39 40 41 42 43 50