they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods‚ which assume a piecemeal process
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Social Impact of Technology Technology can be defined in two ways; the social definition – ‘Technology is defined as specific information and know-how related to development or production that is used to improve efficiency and communication’. Also UNESCO’s 1985 definition of technology – ‘Technology as ‘the know-how and creative processes that may assist people to utilise tools‚ resources and systems to solve problems and to enhance control over the natural and man-made environment in an endeavour
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OUR LADY OF FATIMA UNIVERSITY CAS-002-12-00 (TEMPLATE: NOTE: MINIMUM OF 5 PAGES‚ FONT SIZE IS 8) OLFU VISION To improve man as man by developing individuals through a legacy of excellent education and compassionate value formation. OLFU MISSION OLFU CORE VALUES The noble dictum “improving man as man” embodies the existence of Fatima Medical Science Foundation and Our Lady of Fatima University as educational institutions dedicated to the wholistic formation of men and women imbued with the
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MOTIVATION AND WOMEN INTRODUCTION Motivation is an urgent motive to excel in one’s personal life. It also includes work for social welfare and influence the environment. Women as an entrepreneur are taking-up various enterprises according to their knowledge and skills. With the passage of years number of women entrepreneurs gradually is increasing. The entrepreneurs require knowledge regarding particular enterprise‚ marketing and awareness regarding products. Majority of women possesses moderate
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also become known internationally as an automobile company by operating in the UK‚ Spain‚ Thailand and South Korea. Tata Motors at the moment plans to enhance its global existence within the future by means of launching a few numbers of innovative products. SALESMAN Mr. Rohit Puri is a salesman at Concorde Motors‚ a TATA Motors dealership showroom in Mumbai‚ India. His main objective is to sell automobiles in a preferred way in order to generate revenue for Tata Motors. He does this by negotiating
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every industry. A business cannot aim to sell their products to the whole market‚ because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered‚ so the business can use the right marketing strategy. In other words‚ business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product to right customers.
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by the consumer is influenced by the level of consumer awareness achieved. By "consumerism" we mean the process of realizing the rights of the consumer as envisaged in the Consumer Protection Act (1986) and ensuring right standards for the goods and services for which one makes a payment. This objective can be achieved in a reasonable time frame only when all concerned act together and play their role. The players are the consumers represented by different voluntary non-government consumer organizations
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CONSUMER BEHAVIOUR ‘Evaluate the use of multi-attribute models to predict consumer behaviour The multi-attribute models are theories which use the consumer’s attitudes to predict their behaviour toward a product. An attitude it’s to have a positive or negative reaction facing a product. Many models were born during the last century. But do they have a real impact on the consumer behaviour? Are they really useful to predict it? We try to ask to these questions in studying six of these models
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institutions. ( Ignou Text book). ‘Organizational buying is the decision making process by which formal organizations establish the need for purchased products and services and identify‚ evaluate and choose among the alternative brands and suppliers’ ( Webster and Wind- Philip Kotler 12E ‚ Page 196) Definition of individual Buying or Consumer buying: Individual buying is defined as follows “The decision process and physical activity engaged in when evaluating‚ acquiring‚ using or disposing
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subsequently economic growth • Austrian economist Kirzner believes entrepreneurship is the mode through which equilibrium of supply and demand is reached • According to Shane and Venkataraman entrepreneurship converts knowledge into marketable products and services: thus a means of encouraging human creativity‚ and • Zahra and Dess‚ 2001‚ see entrepreneurship as a vocation itself that has a large role in modern day capitalism All of the above takes on entrepreneurship can be justified only
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