"Consumer perception towards global fast food brands" Essays and Research Papers

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    Nicholas Leung May 2012 The Reality of Fast Food Consumption Introduction When was the last time you had fast food just because it was so easy‚ filling‚ convenient and inexpensive? Fast foods restaurants provide foods that are quick‚ cheap‚ and easy alternatives to home cooked meals‚ that do not provide table service‚ and tend to be high in saturated fat‚ salt‚ calories while containing little nutrients (Gaskell). Sometimes we eat food from restaurant chains such as McDonalds‚ Kentucky Fried

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    Fast Food Nation Analysis

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    In Fast Food Nation‚ Eric Schlosser makes the argument that fast food has become an integral part of our society. Schlosser argues in his book that the rise of fast food has badly affected the health of the nation; also that it has impacted negatively on the culture of America and is a bad influence on the rest of the world. In regard to his view on health‚ Schlosser demonstrates how fast food can lead to obesity by quoting many sources to demonstrate his point. Obesity‚ as well as other health

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    Step up The Marketing for McDonalds happy meals aim toward the children‚ advertising the meal along with the must have toy of the month. This is having concerned parents lash out against the company‚ saying their advertising is making is hard to do their job on parenting their children if they have to push back against the relentless tide of marketing aimed for their children. My opinion on the way McDonalds markets their product towards children‚ is just a way for a company to advertise there

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    Is Fast Food the New Tobacco? When you have a dollar in your pocket for lunch‚ do you chose the tiny side salad consisting of lettuce and a few vegetables‚ or a warm‚ juicy double cheeseburger. The burger will hold you off until dinner and is much more convenient for an employee or student on the go while the salad has the tendency to leave you feeling unsatisfied. The answer seems obvious. We are on the go all the time welcome to 2012‚ with no time to stop and peel an orange or slice an apple

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    Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long

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    Local Vs Fast Food

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    Local Vs. Fast Food Austen Thum 1/10/14 CACCAH Fast Food Nation and Food Inc. were works that truly reveled something that I was completely blind to. I had always known that McDonalds and other fast food chains were of course unhealthy‚ but was unaware of the things that that these big corporations were hiding from the consumers. This information I acquired about how fast food chains really worked completely changed my mind set and was an enormous eye opener. After learning about this I started

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    only lead consumers to find substitute goods that are not necessarily healthier options than the drinks being taxed. The tax as well would not have a drastic effect on the number of individuals that suffer from obesity. The daily consumption of sugary beverages has been on a steady rise in the last couple of years. Consumers often times do not take into consideration what they consume and what effects it may have in the long run. Placing a tax on certain products will not deter consumers from purchasing

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    Pros and Cons of Fast Food

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    Pros and Cons of Fast Food Business Bryan Lee San Francisco State University The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita‚ Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling

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    ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 5‚ September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as

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    Advantages and Disadvantages of Fast Foods Food that we eat today has changed more in the past 30 years‚ than in the past 3‚000 years. What is even more astonishing is that these changes have occurred without the public even knowing it or having the chance to debate it. How has this happened? We are now a culture that is very distant from where our food comes from. We are alienated from our food industry. We don’t see how the food is made or what chemicals‚ food coloring or fillers are added to

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