Abstract This forms a part of the term III – internship project at the Mega branch‚ Vashi. I am grateful for such an opportunity. My learning of theoretical subjects has seen the practical application. I am grateful and thanks to all the colleagues‚ my mentor and everyone who have helped us during the internship. It has been a great learning experience. Through this report I seek to present briefly my learning and suggest areas of improvement for various processes. Thanking for the help and
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11th March 2012 To what extent can we trust our senses to tell us the truth? We perceive the world through our five senses: Sense perception is the active‚ selective and interpretative process of recording or becoming conscious of the external world. So can we really rely on our senses to tell us the truth? There are so many times when our senses can be influenced by instinct‚ emotion‚ and beliefs. For example‚ if we are in the middle of a forest and scared‚ we probably start to see
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Question: Is Wal-Mart Good for the Economy? Yes. Wal-Mart is now the largest grocer‚ largest retailer‚ largest corporation in the world. "If Wal-Mart was a nation‚ it would have a bigger economy than 80 percent of the world’s countries"(Singer and Mason). About "138 million people go to one of Wal-Mart’s 5‚000 stores in the United States and nine other countries"‚ and purchase more than $300 billion every year (Singer and Mason). With a 1.6 million global workforce‚ Wal-Mart has become the
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Like most people in America‚ I am sure you have heard of Wal-Mart and K-Mart. I am sure that you have a preference as well in terms of which store you shop at and why‚ but what is it that makes one more successful than the other? From budgeting and staffing to supply chain management‚ there is a lot of strategic planning that goes into making a business successful. Without the proper balance of costs and revenues a company cannot gain an advantage over their competitors or might not even be able
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Objectives 6 Scope 6 Methodology 6 Primary Sources 6 Secondary Sources 7 Limitations 7 Target Market 7 Cultural Factors 7 Gender Factors 7 Consumers Perception 8 Exposure: Deliberate 8 Attention: Low Involvement 8 Interpretation: Cognitive 8 Memory: Schematic 8 Short Term memory 8 Positive Perception 9 Negative Perception 9 Learning 9 Group Influence 10 How branding helps on buying behavior 10 Branding of ACI pure salt 10 Branding of Necessity Products 10 Positioning
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Case Study On Wal-Mart A Case Study on Wal-Mart Sanjay Kumar Marketing Management (MKT606) Hillary Mueller 26-Jan-2011 1. From the case study and the Wal-Mart corporate website‚ what do you believe is the strategic plan for the company? Domination of Wal-Mart in retailing industry is itself a story of a successful business model. There are several factors and some of them is still a mystery for the opponent to understand about the existing weaknesses. Wal-Mart has ultimate strategy
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A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage‚ process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product‚ price‚ promotion and price) and the external sociological influences on the consumer (family‚ friends‚ neighbours other informal and non-commercial sources‚ social class and cultural and subcultural
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Individual Perception Paula C. Price MT302-02 Attitudes can have a significant effect on the behavior of a person at work. In the world of work we are concerned with attitudes toward supervision‚ pay‚ benefits‚ promotion or anything that might trigger positive or negative reactions. Employee satisfaction and attitudes represent one of the key areas of measuring organizational effectiveness. Worker attitudes are tendencies to react in a favorable or unfavorable way toward objects‚ people
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These unconscious perceptions are factors of how a person will act around another person. These perceptions are extremely helpful guides to determine if a person is dangerous or not. Overall these perceptions help us recognize how to act around a person. However these perceptions shouldn’t be used as something that is relied on to evaluate a person‚ but just as a reference. Further study into these perceptions can change everyone’s behavior. If these perceptions soon become something everyone
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Perception comes in many forms‚ identities‚ and cultures. The real problems arise when people are forced to seek similarities through the difference. My first impression of the freshmen soccer players during my sophomore year was just awful. They were just some punk kids coming up from the middle school to us. “They never really knew how to play‚” we convinced ourselves. It seemed everyone was so much happier when we were the new kids on the field instead of those silly children. As soon as they
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