highlight the different incentives offered by such promotions. An Empirical View of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional
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SALES CONTROL SYSTEM Purpose of a sales control system 1. There must be efficient control of all food and beverage items issued from the various departments. 2. The system should reduce any pilfering and wastage to a minimum. 3. Management should be provided with any information they require for the costing purposes. 4. The cashier should be able to make out the customer’s bill correctly. 5. The system should show a breakdown of sales and income received in order that adjustment and improvement
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india has the second largst road network in the world‚ with over 3.314 million kms of roadways spread across the length and breadth of the country. The roads are primarily made of bitumen‚ with some Indian National Highways having concrete roads. The concept of expressway roads is also catching up in India‚ and the Mumbai - Pune expressway and Delhi Gurgaon expressway are the finest examples. These may be divided into : National Highways These are main highways running through the length and
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head injuries. In fact‚ such are the nature of road accidents that almost every injury imaginable can and often does happen. It is not only physical harm that results from car accidents‚ but psychological damage too. The trauma of an accident‚ especially if fatalities are involved‚ can be such that it could leave a mark on those involved for a considerable amount of time if professional help is not sought. In order to estimate the total cost of road accidents nationally‚ all accidents and related
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Road safety is a major issue affecting the road sector. Road accidents remain a serious impediment to sustainable human development in many of the developing member countries (DMCs) of the Asian Development Bank (ADB). Road accidents continue to be an important social and economic problem in developing countries like India. Growth in the number of motor vehicles‚ poor enforcement of traffic safety regulations‚ poor quality of roads and vehicles‚ and inadequate public health infrastructures are some
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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know meet a road accident. In the unfortunate event that you get involved in road accident‚ you should contact a lawyer right away. A legal representative will provide you with all the options you have in case you need to make a claim as an auto accident victim or as a liable party. Road accident risks are the same no matter what type of vehicle you handle - a motorcycle‚ a truck‚ or your family car. Read on for an overview of motor vehicle accident laws‚ the most common causes of road accidents
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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potential customers and in recent years the direct sales and product promotion method is gaining popularity among the companies‚ thus it is important to know what factors affect the company’s direct sales organization for direct selling business function to be successful. The bachelor thesis is based on the analysis of the theory by studying the organization of direct sales in company SIA "Bite Latvija"‚ research seeks proposals for direct sales organization within the enterprise. Undergraduate
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point is Revenue Cycle. Sales cycle is the process businesses use to describe the financial progression of company’s accounts receivables from the beginning which the company acquire product to the end of cycle when the company received cash payments from customers in cash or within credit terms if there is credit sales of products. The sales accounting system of such an entity is relatively unaffected by whether the merchandise is acquired from others. Thus Sales cycle is a recurring set of
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