MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
Premium Marketing
Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
Premium Toothpaste Colgate-Palmolive
Course Plan – Advanced Marketing Management Dr. Roberto P. Gabiola Session Course Topics Reporter Activity/Evaluation Week 1 Nov 14‚ 2013 Organization of group Introduction to case analysis Professor Orientation / organization of class Lecture / class discussion Week 2 Nov 21‚ 2013 Overview of Marketing Management The 4 Ps to 4 Cs of Marketing Management Professor Lecture / class discussion Week 3 Nov 28‚ 2013 Approaches of Marketing Management
Premium Marketing Logic Strategic management
Course Project: Applied Information Technology Project Objectives | Guidelines | Milestones | Course Project Outline | Course Project Proposal and Milestones | Course Project Overall Table of Contents | Course Project Technical Areas | | Objective | | Provide an efficient means for students to develop various aspects of a technical/business proposal throughout the course. There are three papers that build on each other through the session to give the students experience in taking a concept
Premium Management Business process reengineering Cloud computing
Term Project Objective | Term Project Description | Ideas to Help Prepare the Course Project | Final Paper Rubric | Citation Help Objective The objective is to complete a written plan that will suggest a practical Strategic Direction for a company. Term Project Description This course requires the completion of a comprehensive Strategic Plan. You have a choice to use either an existing company or a fictitious company. In either case‚ the Project is to complete a written plan that
Premium Innovation Strategic management Technology
Management Studies MBA Program Course Syllabus & Curriculum SMS - 625: International Marketing Semester 4 – Academic Year 2014 Faculty Member: Dr. Ilham H. F. Mansour E-mail: e.mansour@uofk.edu Class Hours: Tues.: 05.00 – 08.00 pm. Office Hours: Tues. : 04:00 – 05.00 p.m. Office: Second Flour‚ Department of Business Administration Course platform: https://www.facebook.com/groups/intmkg2014/ Course Description The growing importance of global marketing is one aspect of a sweeping transformation
Premium International trade Marketing World Trade Organization
Course Project Week 3 Shimere Alexander MIS535 Managerial Applications of Information Technology Professor Wayne Freer January 27‚ 2013 Subject of Course Project The purpose of this course project is to address the ongoing issues surrounding my companies‚ REI (Recreation Equipment Inc.‚) inventory management issue and to see if we can find a software program better suited to the companies needs. The goal is to find products quickly
Premium Supply chain management terms Cooperative Customer
DIAGNOSTIC MARKETING EN ANGLAIS: FOUNDATION MARKETING What is marketing? A business philosophy that regards customer satisfaction as the key to successful trading & advocates the use of management practices that help identify & respond to customer needs. Customer satisfaction: want to see people happy again. If they are not satisfied‚ loose clients. Management practices: there is planning‚ methodology. Everything is planned. It takes a long time to come with a marketing project. So we manage
Premium Marketing
three of Course Project Robert Offner 1. Review of Diagnostic model The Diagnostic Model that I have chosen is the Burke-Litwin Model. It was hard to choose to be honest; it actually came down to the The Burke-Litwin Model and The Six-Box Organization Model. The reason I almost went that direction of the Six Box Organization Model was because of the way Weisbord referred to it. He compares it to a radar screen “Just as air controllers use radar to chart the course of aircraft
Premium Pressure Management Strategic management
[pic] Class Course Project By Bruce Hatch‚ MS MFCT Instructor: Michael Ross‚ MBA Managerial Decision Making- GM 530 EXECUTIVE SUMMARY I have been in my current career field since approximately 1986. At that time‚ I was employed by a local county in Utah. The job entailed helping juveniles who were being
Premium Decision making Risk Decision theory