Marketing Course
University of Khartoum
School of Management Studies
MBA Program
Course Syllabus & Curriculum
SMS - 625: International Marketing
Semester 4 – Academic Year 2014
Faculty Member: Dr. Ilham H. F. Mansour
E-mail: e.mansour@uofk.edu
Class Hours: Tues.: 05.00 – 08.00 pm. Office Hours: Tues. : 04:00 – 05.00 p.m.
Office: Second Flour, Department of Business Administration
Course platform: https://www.facebook.com/groups/intmkg2014/
Course Description
The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past years .
Four decades ago, the phrase global marketing did not even exist. Today businesspeople utilize global marketing to realize their companies’ full commercial potential. However, there is another, even more critical reason why companies need to take global marketing seriously : survival. A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products.
Course Goals:
This course will allow a student to understand the basics of global marketing and international business issues. Various issues related to what marketing practices are being adopted by global organizations to run their international and global businesses successfully
Learning Outcomes: Upon the successful completion of this course, a student will be able to:
1. Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments
2. Be able to analyze foreign markets to determine their overall export Potential
3. Understand the benefits that nations derive from unrestrained free trade
4. Be able to design strategies for global competition
5. Be able to explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of
School of Management Studies
MBA Program
Course Syllabus & Curriculum
SMS - 625: International Marketing
Semester 4 – Academic Year 2014
Faculty Member: Dr. Ilham H. F. Mansour
E-mail: e.mansour@uofk.edu
Class Hours: Tues.: 05.00 – 08.00 pm. Office Hours: Tues. : 04:00 – 05.00 p.m.
Office: Second Flour, Department of Business Administration
Course platform: https://www.facebook.com/groups/intmkg2014/
Course Description
The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past years .
Four decades ago, the phrase global marketing did not even exist. Today businesspeople utilize global marketing to realize their companies’ full commercial potential. However, there is another, even more critical reason why companies need to take global marketing seriously : survival. A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products.
Course Goals:
This course will allow a student to understand the basics of global marketing and international business issues. Various issues related to what marketing practices are being adopted by global organizations to run their international and global businesses successfully
Learning Outcomes: Upon the successful completion of this course, a student will be able to:
1. Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments
2. Be able to analyze foreign markets to determine their overall export Potential
3. Understand the benefits that nations derive from unrestrained free trade
4. Be able to design strategies for global competition
5. Be able to explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of