i t ’s good and good for you Chapter Eighteen Creating Competitive Advantage Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 18-1 Creating Competitive Advantage Topic Outline • Competitor Analysis • Competitive Strategies • Balancing Customer and Competitor Orientations Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 18- 2 Today’s Companies • Competitive advantages require delivering more value and satisfaction to target consumers than competitors
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Value Proposition Your value proposition can equip you with the following benefits to your business: * Create a strong differential between you and your competitors * Increase not only the quantity but the quality of prospective leads * Gain market share in your targeted segments * Assist you in enhancing tools that will help you close more business * Improve your operation efficiency iPod vs. Other MP3 Players - As early as 1996 MP3 players were available to the public for
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Productivity & Quality Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling
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One of the questions that I have pertaining to creating an annotated bibliography in APA format is whether or not the explanations and paragraphs of each reference should be indented the same as the reference. As I was reading the annotated bibliographies samples in the Purdue Online writing lab‚ I have noticed that the paragraphs under the references are flush with the indentation of the reference and the first sentence of each paragraph is not indented (OWL‚ 2009). However‚ as I was reading this
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MANAGING CUSTOMER RELATIONSHIPS ------------------------------------------------- ------------------------------------------------- BM0452 ------------------------------------------------- ------------------------------------------------- ICA 2 – Group Project Members: Chanel
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expansion‚ and improving customer value‚ satisfaction‚ profitability‚ and retention. CRM software applications embody best practices and employ advanced technologies to help organizations achieve these goals.( Mc Dougall‚2004) CRM focuses on automating and improving the institutional processes associated with managing customer relationships in the areas of recruitment‚ marketing‚ communication management‚ service‚ and support. CRM takes a very customer-centric view of the entire customer life cycle‚ which
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Wal-Mart Customer Service The Walmart’s history goes way back to 1996‚ when the first store was open by founder Sam Walton in Roger‚ Ark. Sam Walton Believed firmly in customers getting the best service possible. Competitors doubted Sam when he share his idea of low price along with great customer service. Walmart was built on the principle that customers comes first no matter what. Sam rely solely on give the best customer service great customer experience. In 1992‚ he was awarded the President
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CRM refers to Customer Relationship Management. It is a strategy that a business or a company to adopt so as to reduce cost and increase profitability by increasing customers’ loyalty and satisfaction‚ i.e. the knowledge about their customers’ needs and wants… etc. By knowing their customers‚ companies can store customers information so as to for future analysis and manage the customers relationship. In CRM‚ it will mainly go through 4 processes‚ i.e. identify the customers‚ differentiate them by
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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CONSUMER ATTITUDE TOWARDS ASIAN PAINTS CONSUMER ATTITUDE.docx (Size: 15.1 KB / Downloads: 19) INTRODUCTION While marketing any product we have to understand the behaviour and attitude of the consumers. The attitude of the consumers is very important. Because‚ the consumers are the core targets in achieving the marketer’s objectives. A brief idea about the consumer behaviour and attitude is as follows an attitude is an idea charged with emotion‚ which predisposes a class of action to
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