Joseph Tan Chief Financial Officer - Anditia Harahap Chief Creative Officer - Din Sumedi Executive Creative Director - Firman Halim Joint Chief Client Officer - Wawa Suwanto Joint Chief Client Officer - Yusdina Fibriyanti Personnel: • • • • • • • Chief Strategy Officer - Paramita Mohamad Company Profile: • The Leo Burnett Group holds people at the center of its strategic thinking‚ technological innovation and creative ideas‚ focusing first and foremost on human behaviour in order
Premium Corporate governance Management occupations Creativity
aimed at informing people of forest fires and fire prevention. The “Smokey the Bear” ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do’s and don’ts. Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television‚ magazines‚ radio‚ billboards‚ and in-store displays. The incredible amount of money‚ artistic ability‚ and intellectual
Premium Advertising
Discovery Creative He sat lazily on the cold ceramic tiles of his bedroom‚ resting his back against the rigid wooden framework of his single bed. With legs outstretched‚ chest gently dipping up and down and his forehead submissively being supported by his fingertips‚ Jonas Schmidt reminisced upon the caring and affectionate figure of his father. He reflected upon their journey; a collage of memories flashed through his mind- from the struggle in fleeing Germany and the rise of Nazi power‚ to the
Premium Mind Percy Bysshe Shelley Harold Bloom
Killing Invisible Germs The advertisement that I chose was the Listerine magazine ad‚ produced in the year 1959 by the Lambert Pharmacal Company. I found this ad to be most interesting because I did not know that Listerine was originally used for killing off the common cold and sore throat. The company made a number of Listerine ads to prove that the product worked on people through years of testing. Although the ad is in plain black and white‚ it offers a lot of significant claims as to why Listerine
Premium Education Vaccine School
Media Analysis In this semiotic analysis I aim to identify and discuss some of the signs‚ codes‚ myths and connotations present in the media text above‚ and explore their contribution to the media construction of concepts of gender. Signs‚ codes‚ myths and connotations refer‚ in this instance‚ to contributing elements in the ways in which one may interpret a media text. Codes may be defined as a set of belief systems concerning learned perceptions of the world. They ‘provide a framework
Premium Advertising Semiotics Connotation
Polygon/Circle |P = Perimeter C = Circumference distance around the polygon/circle | A = Area the surface inside the boundary( perimeter) | | |triangle | [pic] |[pic] | |a = altitude |P = b + c + d |A = 1/2ab | |b = base |or |Note:
Premium Area Circle Regular polygon
Thump. Thump-thump. Thump. Thump-thump. That is the sound I listen to every day since I can remember‚ the same sound over and over again with the rare echo of something else thumping along‚ slightly off beat. My home is very comfortable; it is always warm and soft. It once was very spacious but I feel like the walls are getting smaller. Either that or I am getting bigger‚ I do not know which. All I know is that it is getting harder and harder to move around and stretch out‚ but none the less I hardly
Premium 2008 singles Talk radio Help me
Because of this‚ the cheerleading organization UCA (United Cheerleading Association) has placed their ad‚ which invites cheerleaders to join the UCA coaching staff‚ in this specific magazine. The UCA advertisement is impressive in many ways‚ but lacks in a few aspects of effective ad design. UCA’s striking advertisement incorporates their organization’s colors of blue and gold in an enticing way‚ and the ad takes up an entire page and is positioned vertically. A large “U” in varsity lettering sits in the
Premium Woman Advertising Marketing
The attached low involvement advertisement is a creative from the Wyeth Company for their product Chap Stick®. This ad was chosen because it is the definition of a low involvement ad. It uses the right consumer behavior principles for low involvement products. After glancing at this ad‚ it was clear the marketers utilize the peripheral route to persuasion in order to draw the target audience in. The image is simple and they do not use any message content to explain the product. Instead they use color
Premium Marketing Advertising Graphic design
Jersey Boys is a Broadway musical produced by Dodger Productions‚ which portrays the life and musical careers of the singing group The Four Seasons. During the 1960s‚ The Four Seasons were the Americans answer to the British invasion‚ singing such hits as “Can’t Take My Eyes Off You”‚ “My Eyes Adored You”‚ and their biggest hit‚ “Sherry.” The group consisted of four members‚ each one representing a different season. Tommy Devito was spring while Nick Massi was fall; Frankie Vallie was winter‚ and
Premium Copyright Fair use Supreme Court of the United States