A study on online marketing strategies used by new media entrepreneurs in India. S. Vivin Richard Ms.Sri Jothi M.Sc Electronic Media‚ Lecturer Department of Media Sciences Department of Media Sciences College of Engineering‚ College of Engineering Anna University‚ Guindy. Anna University‚ Chennai Abstract: This research investigates the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature
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Applying PR in Crisis Management - 2010 Manila hostage crisis Crisis‚ which public relations counselor James Lukaszewski once described as “unplanned visibility” can strike anyone at any time. As no sector of society is immune from this “unplanned visibility”‚ it is a need for attempting to “manage” crises. By thinking logically and responding thoughtfully and quickly in a crisis‚ like how Hong Thai Travel Service Ltd reacted to the Manila hostage crisis‚ can possibly solidify a positive reputation
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Cephalonia‚ Greece‚ 14-16 September 2006 A Six-step process for effective Crisis Management in the Port Industry EVANGELOS KOUNOUPAS‚ University of Piraeus‚ Department of Maritime Studies‚ 40‚ Karaoli & Dimitriou Str.‚ 185 32‚ Piraeus – Greece‚ Tel: +30 210 414 2535‚ Fax: +30 210 414 2569‚ Email: kounoupa@unipi.gr‚ kounoupa@ath.forthnet.gr ABSTRACT Crises often appear to be inevitable for a number of reasons. Traditional crisis management theory distinguishes between environmental factors and internal
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SPD4287 Public Relations and Crisis Management Semester One‚ 2012/13 Group Project [pic] [pic] TABLE OF CONTENTS Item Content Page Executive Summary 1 Part A – Crisis Analysis 1. Crisis 2 – 3 2. Analysis 4 – 5 3. Response 6 – 8 4. Comment 9 5. Recommendation 10 Part B – Public Relations Plan 1. 5-step PR Management Process 11 – 14 2. Image Restoration 15 3. Reputation Rebuild 16 – 17 Executive Summary
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Case Study At one time or another in life it’s possible that anyone can have a crisis and need to talk to a professional. The crisis can be anything from how to get my finances back together after bankruptcy to how to tell someone about abuse when they are very close to the person and its suspected. Like Mr. Jones: The Fragile Adult and his neighbor John who you discover appear to be a wonderful friend that cares deeply for Mr. Jones. HSP: Welcome to the Office John‚ my name is Mrs. Goodson
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In this video source‚ Kristen Messerli‚ owner of cultural outreach‚ is interviewing Maria Lopez-Knowles a chief marketing officer for Entravision on cross-cultural communication strategies. Maria has worked for over 30 years in community marketing and research in the ever-growing Hispanic population Maria’s primary viewpoint is to focus on the duality between generations within the Hispanic culture in the U.S. She further explains this through breaking down the generations in language and context
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Li & Fung STRATEGY CASE- 3 HIMANI GUPTA ROLL No. 15 PGDM-IB 4/1/2011 (Q1) Explain briefly Li & Fung’s business model today. Comment on the sources of its competitive advantage. Is it sustainable? Why? Business Strategy Li & Fung uses the holistic supply chain management (SCM) strategy to benefit their clients by shortening order fulfillment from months to weeks which allows clients to reduce the amount of inventory they hold. In addition they remained as
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RELATIONS IN CRISIS MANAGEMENT. INTRODUCTION This essay is based on the role of public relations in crisis management where I will be introducing what a crisis is and how to manage it followed by the importance of public relations. How to deal with the media in a crisis is explained more in the second part of the essay. To give it practical approach organisations that successfully over came a crisis and organisations with poor crisis management will be described. WHAT IS A CRISIS Every organisation
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Persuasive communication: marketing* MARIE-ODILE TAILLARD The case of Abstract Two of the goals of human communication are: to be understood and to be believed. In persuasive communication‚ both of these acts are fulfilled. Pragmatists have investigated the first goal and how it is carried out‚ while social psychologists have focused on the second goal. This paper attempts to shed new light on persuasion by reviewing work from both fields and sketching the outline of a model integrating
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CASE 1 – Targeting the College Age Apparel Market Synopsis: American Eagle and Abercrombie & Fitch are rival retailers vying for a competitive leadership position among the same segment of the teenage/college student market. Each‚ however‚ pursues a slightly different strategy‚ even though some similarities have been the issues for legal contestation. The case details the strategies‚ merchandising‚ operations‚ and competitive positions of the two retailers. Use: Chapter 1 Examines the trends
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