CENTRE FOR EDUCATION PROGRAMMES CENTRE FOR EDUCATION PROGRAMMES CENTRE FOR EDUCATION PROGRAMME 1. Course Outline COURSE CODE: LANG1002 | COURSE NAME: Academic Reading‚ Writing and Research Skills | COURSE LEVEL: Undergraduate | YEAR: 2012-2013 | | | | SEMESTER: II | HOURS PER WEEK: 3 | TOTAL HOURS: 45 | CREDITS: 3 | START DATE: January‚ 2013 | END DATE: April‚ 2013 | PREREQUISITES: Successful completion LANG1001
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BUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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conduct customer‚ market‚ trend and competitor analysis which could reveal the tactics. Also‚ there was a need to shift the customer back to the hub of the decision to develop holistic customer experience and protect increasing indirect and direct competitors from grabbing the market share. In this paper‚ there is a proposed marketing plan based on the requirement of Starbucks to step back to its underlying goals of fostering relationships and offering high quality coffee to its customers. The key message
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[pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction
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Outline (Presentation Chaparral) 1. Introduction about chaparral (brief introduction) a. atmosphere of the chaparral b. maps of the chaparral area c. distinguishing features of the community 2. Abiotic and biotic factors a. elevation and latitude precipitation 3. Location (worldwide and california) a. type of weather (throughout the year) i. typical temperature throughout the 4 major seasons ii. rainfall iii. how the current drought is affecting the chaparral 4. California chaparral
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BUSINESS SCHOOL Unit of Study Outline Unit code CLAW 1001 Unit title Foundations of Business Law Semester 1‚ 2012 Pre-requisite units: There are no pre-requisite units for CLAW1001 Co-requisite units: N/A Assumed Knowledge and/or skills: There is no assumed knowledge as this is an introductory unit of study. Unit coordinator: Giuseppe Carabetta Room: Room 521‚ level 5‚ E&B Building (H69)‚ across from the Sydney University Sports and Aquatic Centre Email address: giuseppe.carabetta@sydney
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OUTLINE: Introduction to Evolutionary Anthropology I- INTRODUCTION Anthropology is a holistic Science with five disciplines: 1- Socio-cultural anthropology: compare the human cultures and societies. 2- Linguistic and semiotic anthropology: focused on how language and other system of human communication contribute to reproduction‚ transmission and transformation of culture. 3- Archaeology: study of the material evidence of human activities in the past. 4- Medical anthropology: focuses on human
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Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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